Comparing MINISO Group (NYSE:MNSO) & J.Jill (NYSE:JILL)

MINISO Group (NYSE:MNSO) and J.Jill (NYSE:JILL) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, valuation, risk, analyst recommendations and dividends.

Dividends

MINISO Group pays an annual dividend of $0.56 per share and has a dividend yield of 2.5%. J.Jill pays an annual dividend of $0.32 per share and has a dividend yield of 1.8%. MINISO Group pays out 52.3% of its earnings in the form of a dividend. J.Jill pays out 13.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. J.Jill has raised its dividend for 1 consecutive years.

Earnings & Valuation

This table compares MINISO Group and J.Jill”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MINISO Group	$2.33 billion	2.97	$364.10 million	$1.07	20.80
J.Jill	$610.86 million	0.44	$39.48 million	$2.39	7.39

MINISO Group has higher revenue and earnings than J.Jill. J.Jill is trading at a lower price-to-earnings ratio than MINISO Group, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current recommendations and price targets for MINISO Group and J.Jill, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MINISO Group	0	2	4	1	2.86
J.Jill	1	3	2	0	2.17

MINISO Group currently has a consensus target price of $24.86, suggesting a potential upside of 11.71%. J.Jill has a consensus target price of $20.00, suggesting a potential upside of 13.19%. Given J.Jill’s higher probable upside, analysts plainly believe J.Jill is more favorable than MINISO Group.

Institutional & Insider Ownership

17.2% of MINISO Group shares are held by institutional investors. Comparatively, 40.7% of J.Jill shares are held by institutional investors. 73.5% of MINISO Group shares are held by insiders. Comparatively, 4.4% of J.Jill shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Volatility and Risk

MINISO Group has a beta of 0.18, suggesting that its share price is 82% less volatile than the S&P 500. Comparatively, J.Jill has a beta of 0.75, suggesting that its share price is 25% less volatile than the S&P 500.

Profitability

This table compares MINISO Group and J.Jill’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MINISO Group	12.63%	22.60%	10.79%
J.Jill	6.12%	40.48%	10.50%

Summary

MINISO Group beats J.Jill on 11 of the 18 factors compared between the two stocks.

About MINISO Group

MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle products and pop toy products in China, Asia, the United States, and Europe. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO and WonderLife brand names; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, sculptures, and other popular toys under the TOP TOY brand. The company was founded in 2013 and is based in Guangzhou, China.

About J.Jill

J.Jill, Inc. operates as an omnichannel retailer for women's apparel under the J.Jill brand in the United States. It offers apparel, footwear, and accessories, including scarves and jewelry. The company markets its products through retail stores, website, and catalogs. J.Jill, Inc. was founded in 1959 and is headquartered in Quincy, Massachusetts.