Bright Mountain Media (OTCMKTS:BMTM) and Trade Desk (NASDAQ:TTD) Head to Head Comparison

Trade Desk (NASDAQ:TTD) and Bright Mountain Media (OTCMKTS:BMTM) are both computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, risk, valuation, institutional ownership, profitability, analyst recommendations and dividends.

Analyst Recommendations

This is a summary of current ratings for Trade Desk and Bright Mountain Media, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Trade Desk	3	11	21	0	2.51
Bright Mountain Media	0	0	0	0	0.00

Trade Desk currently has a consensus target price of $84.94, suggesting a potential upside of 72.22%. Given Trade Desk’s stronger consensus rating and higher probable upside, research analysts clearly believe Trade Desk is more favorable than Bright Mountain Media.

Earnings & Valuation

This table compares Trade Desk and Bright Mountain Media”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Trade Desk	$2.44 billion	9.86	$393.08 million	$0.83	59.42
Bright Mountain Media	$56.68 million	0.12	-$17.02 million	($0.08)	-0.47

Trade Desk has higher revenue and earnings than Bright Mountain Media. Bright Mountain Media is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Trade Desk and Bright Mountain Media’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Trade Desk	15.57%	15.19%	7.17%
Bright Mountain Media	-23.61%	N/A	-35.85%

Volatility and Risk

Trade Desk has a beta of 1.39, meaning that its share price is 39% more volatile than the S&P 500. Comparatively, Bright Mountain Media has a beta of 110.75, meaning that its share price is 10,975% more volatile than the S&P 500.

Insider and Institutional Ownership

67.8% of Trade Desk shares are owned by institutional investors. 10.0% of Trade Desk shares are owned by company insiders. Comparatively, 61.6% of Bright Mountain Media shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Trade Desk beats Bright Mountain Media on 12 of the 14 factors compared between the two stocks.

About Trade Desk

The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company offers a self-service cloud-based platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices. It provides data and other value-added services. The company serves advertising agencies, brands, and other service providers for advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.

About Bright Mountain Media

Bright Mountain Media, Inc. provides an end-to-end digital media and advertising services platform that connects brands with targeted consumer demographics in the United States and Israel. It focuses on digital publishing comprising websites, including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com; and advertising technology, consumer insights, creative, and media services. The company serves advertisers, advertising agencies and advertising service organizations. The company was formerly known as Bright Mountain Acquisition Corporation and changed its name to Bright Mountain Media, Inc. in December 2015. Bright Mountain Media, Inc. is based in Boca Raton, Florida.