Star Fashion Culture (NASDAQ:STFS – Get Free Report) and System1 (NYSE:SST – Get Free Report) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, profitability, earnings, institutional ownership and valuation.
Insider and Institutional Ownership
87.5% of System1 shares are owned by institutional investors. 13.2% of System1 shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares Star Fashion Culture and System1’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Star Fashion Culture | N/A | N/A | N/A |
| System1 | -22.43% | -92.07% | -15.92% |
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Star Fashion Culture | $14.97 million | 0.17 | $1.54 million | N/A | N/A |
| System1 | $343.92 million | 0.23 | -$74.67 million | ($9.63) | -0.82 |
Star Fashion Culture has higher earnings, but lower revenue than System1.
Analyst Recommendations
This is a summary of recent ratings and target prices for Star Fashion Culture and System1, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Star Fashion Culture | 1 | 0 | 0 | 0 | 1.00 |
| System1 | 1 | 0 | 1 | 0 | 2.00 |
System1 has a consensus price target of $10.00, indicating a potential upside of 26.02%. Given System1’s stronger consensus rating and higher possible upside, analysts clearly believe System1 is more favorable than Star Fashion Culture.
Summary
System1 beats Star Fashion Culture on 7 of the 11 factors compared between the two stocks.
About Star Fashion Culture
Star Fashion Culture Holdings Limited provides content marketing solutions services in the People’s Republic of China. It offers marketing campaign planning and execution services; offline advertising services; and online precision marketing services. The company was founded in 2015 and is based in Xiamen, the People’s Republic of China. Star Fashion Culture Holdings Limited operates as a subsidiary of Xingji ZhangPingting Limited.
About System1
System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States, the United Kingdom, Canada, the Netherlands, and internationally. It operates through two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow for coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company provides antivirus software solutions, which offers customers a single packaged solution that provides protection and reporting to the end users. The company is based in Los Angeles, California.
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