Baldwin Insurance Group (NASDAQ:BWIN) vs. Jackson Financial (NYSE:JXN) Critical Comparison

Jackson Financial (NYSE:JXN) and Baldwin Insurance Group (NASDAQ:BWIN) are both mid-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, risk, valuation, dividends, profitability, analyst recommendations and institutional ownership.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Jackson Financial and Baldwin Insurance Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Jackson Financial	1	5	1	0	2.00
Baldwin Insurance Group	3	2	4	0	2.11

Jackson Financial presently has a consensus price target of $101.20, indicating a potential downside of 2.46%. Baldwin Insurance Group has a consensus price target of $43.67, indicating a potential upside of 51.62%. Given Baldwin Insurance Group’s stronger consensus rating and higher possible upside, analysts plainly believe Baldwin Insurance Group is more favorable than Jackson Financial.

Volatility & Risk

Jackson Financial has a beta of 1.45, meaning that its stock price is 45% more volatile than the S&P 500. Comparatively, Baldwin Insurance Group has a beta of 1.39, meaning that its stock price is 39% more volatile than the S&P 500.

Profitability

This table compares Jackson Financial and Baldwin Insurance Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Jackson Financial	1.73%	14.73%	0.43%
Baldwin Insurance Group	-1.22%	13.24%	3.82%

Valuation and Earnings

This table compares Jackson Financial and Baldwin Insurance Group”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Jackson Financial	$3.27 billion	2.21	$946.00 million	($0.06)	-1,729.25
Baldwin Insurance Group	$1.39 billion	2.46	-$24.52 million	($0.29)	-99.31

Jackson Financial has higher revenue and earnings than Baldwin Insurance Group. Jackson Financial is trading at a lower price-to-earnings ratio than Baldwin Insurance Group, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

90.0% of Jackson Financial shares are owned by institutional investors. Comparatively, 77.5% of Baldwin Insurance Group shares are owned by institutional investors. 1.6% of Jackson Financial shares are owned by insiders. Comparatively, 18.5% of Baldwin Insurance Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

About Jackson Financial

Jackson Financial Inc., through its subsidiaries, provides suite of annuities to retail investors in the United States. The company operates through three segments: Retail Annuities, Institutional Products, and Closed Life and Annuity Blocks. The Retail Annuities segment offers various retirement income and savings products, including variable, fixed index, fixed, and payout annuities, as well as registered index-linked annuities and lifetime income solutions. The Institutional Products segment provides traditional guaranteed investment contracts; funding agreements comprising agreements issued in conjunction with its participation in the U.S. federal home loan bank program; and medium-term funding agreement-backed notes. The Closed Life and Annuity Blocks segment offers various protection products, such as whole life, universal life, variable universal life, and term life insurance products, as well as fixed, fixed index, and payout annuities; and a block of group payout annuities. The company also offers investment management services. It sells its products through a distribution network that includes independent broker-dealers, wirehouses, regional broker-dealers, banks, independent registered investment advisors, third-party platforms, and insurance agents. The company was formerly known as Brooke (Holdco1) Inc. and changed its name to Jackson Financial Inc. in July 2020. Jackson Financial Inc. was incorporated in 2006 and is headquartered in Lansing, Michigan.

About Baldwin Insurance Group

The Baldwin Insurance Group, Inc. operates as an independent insurance distribution firm that delivers insurance and risk management solutions in the United States. It operates through three segments: Insurance Advisory Solutions; Underwriting, Capacity & Technology Solutions; and Mainstreet Insurance Solutions. The Insurance Advisory Solutions segment provides commercial risk management, employee benefits, and private risk management solutions for businesses and high-net-worth individuals, as well as their families. The Underwriting, Capacity & Technology Solutions segment offers Future platform, that manufactures technology-enabled insurance products suite comprises personal, commercial, and specialty lines; specialty wholesale broker business that delivers professionals, individuals, and niche industry businesses; and reinsurance brokerage services. The Mainstreet Insurance Solutions segment provides personal insurance, commercial insurance, and life and health solutions to individuals and businesses in communities. The company was formerly known as BRP Group, Inc. and changed its name to The Baldwin Insurance Group, Inc. in May 2024. The Baldwin Insurance Group, Inc. was founded in 2011 and is headquartered in Tampa, Florida.