Shangri-La Asia (OTCMKTS:SHALY – Get Free Report) and Choice Hotels International (NYSE:CHH – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, dividends, institutional ownership, profitability, earnings, analyst recommendations and risk.
Valuation & Earnings
This table compares Shangri-La Asia and Choice Hotels International”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Shangri-La Asia | $2.19 billion | N/A | $161.39 million | N/A | N/A |
| Choice Hotels International | $1.58 billion | 3.03 | $299.67 million | $6.50 | 15.98 |
Volatility and Risk
Shangri-La Asia has a beta of -0.11, meaning that its share price is 111% less volatile than the S&P 500. Comparatively, Choice Hotels International has a beta of 0.83, meaning that its share price is 17% less volatile than the S&P 500.
Dividends
Shangri-La Asia pays an annual dividend of $0.26 per share and has a dividend yield of 2.4%. Choice Hotels International pays an annual dividend of $1.15 per share and has a dividend yield of 1.1%. Choice Hotels International pays out 17.7% of its earnings in the form of a dividend.
Insider and Institutional Ownership
65.6% of Choice Hotels International shares are held by institutional investors. 23.8% of Choice Hotels International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Analyst Recommendations
This is a summary of recent recommendations for Shangri-La Asia and Choice Hotels International, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Shangri-La Asia | 0 | 0 | 0 | 0 | 0.00 |
| Choice Hotels International | 5 | 7 | 2 | 0 | 1.79 |
Choice Hotels International has a consensus price target of $127.92, indicating a potential upside of 23.18%. Given Choice Hotels International’s stronger consensus rating and higher probable upside, analysts plainly believe Choice Hotels International is more favorable than Shangri-La Asia.
Profitability
This table compares Shangri-La Asia and Choice Hotels International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Shangri-La Asia | N/A | N/A | N/A |
| Choice Hotels International | 19.52% | -575.73% | 12.92% |
Summary
Choice Hotels International beats Shangri-La Asia on 9 of the 13 factors compared between the two stocks.
About Shangri-La Asia
Shangri-La Asia Limited, an investment holding company, develops, owns/leases, operates, and manages hotels and associated properties worldwide. It operates through Hotel Properties, Hotel Management and Related Services, Investment Properties, and Property Development for Sale segments. The company develops, owns, and operates office and commercial properties, and serviced apartments/residences; and operates restaurants and amusement parks. In addition, it is involved in the hotel ownership and management, and property rental and sale business; property investment; and develop and sale real estate, as well as retail and wines trading activities. The company operates hotels under the Shangri-La Hotels and Resorts, Kerry Hotels, JEN by Shangri-La, Traders Hotel, Rasa, Summer Palace, and Shang Palace, as well as CHI, The Spa at Shangri-La brand names. Shangri-La Asia Limited was founded in 1971 and is headquartered in Quarry Bay, Hong Kong.
About Choice Hotels International
Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the brand names of Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Hotel Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, Cambria Hotels, Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection. Choice Hotels International, Inc. was founded in 1939 and is headquartered in North Bethesda, Maryland.
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