Guess? (NYSE:GES) versus J-Long Group (NASDAQ:JL) Head to Head Contrast

Guess? (NYSE:GES) and J-Long Group (NASDAQ:JL) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, analyst recommendations, earnings, risk, institutional ownership, profitability and dividends.

Volatility & Risk

Guess? has a beta of 1.26, meaning that its share price is 26% more volatile than the S&P 500. Comparatively, J-Long Group has a beta of -0.41, meaning that its share price is 141% less volatile than the S&P 500.

Profitability

This table compares Guess? and J-Long Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Guess?	1.01%	16.44%	3.05%
J-Long Group	N/A	N/A	N/A

Analyst Ratings

This is a summary of current ratings and recommmendations for Guess? and J-Long Group, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Guess?	0	4	0	0	2.00
J-Long Group	0	0	0	0	0.00

Guess? presently has a consensus target price of $16.75, suggesting a potential downside of 0.56%. Given Guess?’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Guess? is more favorable than J-Long Group.

Earnings & Valuation

This table compares Guess? and J-Long Group”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Guess?	$3.00 billion	0.29	$60.42 million	$0.16	105.28
J-Long Group	$39.08 million	0.47	$2.59 million	N/A	N/A

Guess? has higher revenue and earnings than J-Long Group.

Institutional and Insider Ownership

61.7% of Guess? shares are held by institutional investors. 33.7% of Guess? shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Guess? beats J-Long Group on 10 of the 11 factors compared between the two stocks.

About Guess?

Guess?, Inc. designs, markets, distributes, and licenses lifestyle collections of apparel and accessories for men, women, and children. It operates through five segments: Americas Retail, Americas Wholesale, Europe, Asia, and Licensing. The company’s clothing collection includes jeans, pants, skirts, dresses, shorts, blouses, shirts, jackets, activewear, knitwear, and intimate apparel. It also grants licenses to design, manufacture, and distribute various products that complement its apparel lines, such as eyewear, watches, handbags, footwear, kids’ and infants’ apparel, outerwear, fragrance, jewelry, and other fashion accessories, as well as to wholesale partners to operate and sell products through licensed retail stores. The company markets its products under the GUESS, GUESS?, GUESS U.S.A., GUESS Jeans, GUESS? and Triangle Design, MARCIANO, Question Mark and Triangle Design, a stylized G and a stylized M, GUESS Kids, Baby GUESS, YES, G by GUESS, GUESS by MARCIANO, and Gc brand names. It sells its products through direct-to-consumer, wholesale, and licensing distribution channels, as well as through its retail websites. Guess?, Inc. was founded in 1981 and is headquartered in Los Angeles, California.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.