Connexa Sports Technologies (NASDAQ:YYAI – Get Free Report) and RCI Hospitality (NASDAQ:RICK – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, risk, earnings, profitability, valuation, dividends and institutional ownership.
Risk & Volatility
Connexa Sports Technologies has a beta of -2.05, indicating that its stock price is 305% less volatile than the S&P 500. Comparatively, RCI Hospitality has a beta of 1.17, indicating that its stock price is 17% more volatile than the S&P 500.
Institutional and Insider Ownership
4.0% of Connexa Sports Technologies shares are held by institutional investors. Comparatively, 53.8% of RCI Hospitality shares are held by institutional investors. 55.8% of Connexa Sports Technologies shares are held by company insiders. Comparatively, 9.6% of RCI Hospitality shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Connexa Sports Technologies | 0 | 0 | 0 | 0 | 0.00 |
| RCI Hospitality | 1 | 0 | 1 | 0 | 2.00 |
RCI Hospitality has a consensus price target of $98.00, indicating a potential upside of 249.25%. Given RCI Hospitality’s stronger consensus rating and higher probable upside, analysts plainly believe RCI Hospitality is more favorable than Connexa Sports Technologies.
Profitability
This table compares Connexa Sports Technologies and RCI Hospitality’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Connexa Sports Technologies | 23.04% | 15.61% | 11.55% |
| RCI Hospitality | 5.88% | 6.19% | 2.81% |
Valuation & Earnings
This table compares Connexa Sports Technologies and RCI Hospitality”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Connexa Sports Technologies | $12.82 million | 0.19 | $3.49 million | ($11.44) | -0.01 |
| RCI Hospitality | $295.60 million | 0.83 | $3.01 million | $1.86 | 15.09 |
Connexa Sports Technologies has higher earnings, but lower revenue than RCI Hospitality. Connexa Sports Technologies is trading at a lower price-to-earnings ratio than RCI Hospitality, indicating that it is currently the more affordable of the two stocks.
Summary
RCI Hospitality beats Connexa Sports Technologies on 9 of the 14 factors compared between the two stocks.
About Connexa Sports Technologies
Connexa Sports Technologies Inc. engages in the sports equipment and technology business in the United States. The company offers Slinger Launcher, a portable padel tennis ball launcher and pickleball launcher; and Slinger Bag Launcher, a ball launcher built into transport wheeled trolley bag. It also provides Gameface, AI technology and performance analytics for sports. Connexa Sports Technologies Inc. is based in Windsor Mill, Maryland.
About RCI Hospitality
RCI Hospitality Holdings, Inc., through its subsidiaries, engages in the hospitality and related businesses in the United States. It operates in Nightclubs, Bombshells, and Media Group segments. The company’s wholly-owned subsidiaries own and/or operates upscale adult nightclubs serving primarily businessmen and professionals under the Rick's Cabaret, Jaguars Club, Tootsie's Cabaret, XTC Cabaret, Club Onyx, Hoops Cabaret and Sports Bar, Scarlett's Cabaret, Temptations Adult Cabaret, Foxy's Cabaret, Vivid Cabaret, Downtown Cabaret, Cabaret East, The Seville, Silver City Cabaret, and Kappa Men's Club. Wholly-owned subsidiaries also operate restaurants and sports bars under the Bombshells Restaurant & Bar brand; and dance clubs under the Studio 80 brand. As of February 11, 2019, the company operated 46 units, including 39 nightclub units and 7 Bombshell units. In addition, it owns two national industry trade publications serving the adult nightclubs industry and the adult retail products industry; a national industry convention and tradeshow; and two national industry award shows, as well as approximately a dozen industry and social media Websites. The company founded in 1983 as Rick's Cabaret International, Inc., changed its name to RCI Hospitality Holdings, Inc. in August 2014, and is based in Houston, Texas.
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