Contrasting Planet Fitness (NYSE:PLNT) and Sports Field (OTCMKTS:SFHI)

Sports Field (OTCMKTS:SFHI) and Planet Fitness (NYSE:PLNT) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, dividends, valuation, institutional ownership and profitability.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Sports Field and Planet Fitness, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sports Field	0	0	0	0	0.00
Planet Fitness	0	2	13	1	2.94

Planet Fitness has a consensus price target of $112.50, suggesting a potential upside of 18.02%. Given Planet Fitness’ stronger consensus rating and higher probable upside, analysts clearly believe Planet Fitness is more favorable than Sports Field.

Profitability

This table compares Sports Field and Planet Fitness’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sports Field	N/A	N/A	N/A
Planet Fitness	15.11%	-110.18%	7.69%

Insider and Institutional Ownership

95.5% of Planet Fitness shares are held by institutional investors. 6.9% of Sports Field shares are held by insiders. Comparatively, 0.8% of Planet Fitness shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Valuation & Earnings

This table compares Sports Field and Planet Fitness”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sports Field	N/A	N/A	N/A	N/A	N/A
Planet Fitness	$1.18 billion	6.79	$172.04 million	$2.25	42.37

Planet Fitness has higher revenue and earnings than Sports Field.

Summary

Planet Fitness beats Sports Field on 8 of the 10 factors compared between the two stocks.

About Sports Field

Sports Field Holdings, Inc. designs and builds athletic facilities. The firm through its subsidiary, FirstForm, Inc. engages in the design, engineering and construction of athletic facilities and sports complexes. It also designs, develops and manufactures sports surfacing products and associated pre-engineered construction systems. The company was founded on February 8, 2011 and is headquartered in St. Charles, IL.

About Planet Fitness

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.