Blue Bird (NASDAQ:BLBD – Get Free Report) and LiveWire Group (NYSE:LVWR – Get Free Report) are both small-cap auto/tires/trucks companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, analyst recommendations, dividends, profitability, valuation, institutional ownership and earnings.
Profitability
This table compares Blue Bird and LiveWire Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Blue Bird | 8.16% | 61.66% | 21.26% |
| LiveWire Group | -350.82% | -77.81% | -59.24% |
Risk and Volatility
Blue Bird has a beta of 1.64, meaning that its share price is 64% more volatile than the S&P 500. Comparatively, LiveWire Group has a beta of 1.73, meaning that its share price is 73% more volatile than the S&P 500.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Blue Bird | 0 | 1 | 6 | 0 | 2.86 |
| LiveWire Group | 1 | 0 | 0 | 0 | 1.00 |
Blue Bird currently has a consensus target price of $60.58, suggesting a potential upside of 8.63%. Given Blue Bird’s stronger consensus rating and higher probable upside, analysts clearly believe Blue Bird is more favorable than LiveWire Group.
Valuation and Earnings
This table compares Blue Bird and LiveWire Group”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Blue Bird | $1.42 billion | 1.24 | $105.55 million | $3.50 | 15.93 |
| LiveWire Group | $26.63 million | 45.45 | -$93.93 million | ($0.40) | -14.85 |
Blue Bird has higher revenue and earnings than LiveWire Group. LiveWire Group is trading at a lower price-to-earnings ratio than Blue Bird, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
93.6% of Blue Bird shares are owned by institutional investors. Comparatively, 0.9% of LiveWire Group shares are owned by institutional investors. 1.1% of Blue Bird shares are owned by insiders. Comparatively, 2.1% of LiveWire Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Summary
Blue Bird beats LiveWire Group on 11 of the 14 factors compared between the two stocks.
About Blue Bird
Blue Bird Corporation, together with its subsidiaries, designs, engineers, manufactures, and sells school buses in the United States, Canada, and internationally. The company operates through two segments, Bus and Parts. It offers Type C, Type D, and specialty buses; and alternative power options through its propane powered, gasoline powered, compressed natural gas powered, and electric powered school buses, as well as diesel engines. The company also sells replacement bus parts; and provides financing services and extended warranties related to its products. Blue Bird Corporation sells its products through drop ship and a network of dealers, as well as directly to fleet operators, the United States government, and state governments; independent service centers; and maintains a parts distribution center. Blue Bird Corporation was founded in 1927 and is headquartered in Macon, Georgia.
About LiveWire Group
LiveWire Group, Inc. manufactures electric motorcycles in the United States and internationally. It operates in two segments Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, accessories, and apparel; and electric balance bikes for kids. It serves wholesalers, independent dealers, retailers, and through online. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. operates as a subsidiary of Harley-Davidson, Inc.
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