Baozun Inc. (NASDAQ:BZUN) Short Interest Update

Baozun Inc. (NASDAQ:BZUN) was the target of a significant decrease in short interest in September. As of September 30th, there was short interest totaling 694,700 shares, a decrease of 30.1% from the September 15th total of 993,800 shares. Based on an average trading volume of 411,500 shares, the days-to-cover ratio is currently 1.7 days. Currently, 1.3% of the shares of the stock are short sold. Currently, 1.3% of the shares of the stock are short sold. Based on an average trading volume of 411,500 shares, the days-to-cover ratio is currently 1.7 days.

Baozun Price Performance

BZUN opened at $3.60 on Friday. The stock has a market capitalization of $208.02 million, a price-to-earnings ratio of -8.18 and a beta of 0.27. Baozun has a 12 month low of $2.12 and a 12 month high of $4.88. The business has a 50-day moving average of $3.72 and a two-hundred day moving average of $3.09.

Baozun (NASDAQ:BZUN) last released its earnings results on Thursday, August 28th. The technology company reported ($0.08) earnings per share (EPS) for the quarter. The company had revenue of $356.34 million during the quarter. Baozun had a negative net margin of 1.93% and a negative return on equity of 4.60%.

Institutional Inflows and Outflows

Several large investors have recently made changes to their positions in BZUN. Jane Street Group LLC purchased a new position in shares of Baozun in the 2nd quarter worth about $40,000. Quadrature Capital Ltd acquired a new position in Baozun during the second quarter valued at approximately $61,000. BNP Paribas Financial Markets grew its stake in Baozun by 51.8% during the second quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company’s stock worth $78,000 after buying an additional 10,594 shares during the period. Jump Financial LLC acquired a new stake in shares of Baozun in the second quarter worth $174,000. Finally, XTX Topco Ltd purchased a new position in shares of Baozun in the 2nd quarter valued at $253,000. 47.29% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of Baozun in a report on Friday. One research analyst has rated the stock with a Buy rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of “Hold” and a consensus target price of $4.20.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.