comScore (NASDAQ:SCOR) Shares Down 0.4% – Time to Sell?

comScore, Inc. (NASDAQ:SCOR) traded down 0.4% during mid-day trading on Friday . The company traded as low as $7.20 and last traded at $7.27. 2,635 shares traded hands during mid-day trading, a decline of 98% from the average session volume of 161,233 shares. The stock had previously closed at $7.30.

Analyst Upgrades and Downgrades

Separately, Weiss Ratings reiterated a “sell (e+)” rating on shares of comScore in a research note on Tuesday, October 14th. One investment analyst has rated the stock with a Sell rating, Based on data from MarketBeat, the company has a consensus rating of “Sell”.

comScore Stock Down 0.4%

The stock has a market cap of $36.43 million, a price-to-earnings ratio of -0.42 and a beta of 1.20. The stock’s 50 day moving average price is $7.02 and its two-hundred day moving average price is $5.86.

Institutional Inflows and Outflows

A hedge fund recently raised its stake in comScore stock. Westerly Capital Management LLC raised its position in comScore, Inc. (NASDAQ:SCOR) by 1.3% in the second quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 400,000 shares of the company’s stock after buying an additional 5,000 shares during the period. Westerly Capital Management LLC owned about 7.98% of comScore worth $1,928,000 at the end of the most recent quarter. 42.15% of the stock is owned by institutional investors and hedge funds.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.