a.k.a. Brands (NYSE:AKA – Get Free Report) and Deckers Outdoor (NYSE:DECK – Get Free Report) are both retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, profitability, valuation, dividends and risk.
Insider and Institutional Ownership
55.4% of a.k.a. Brands shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 17.6% of a.k.a. Brands shares are held by insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Analyst Recommendations
This is a summary of current ratings and target prices for a.k.a. Brands and Deckers Outdoor, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| a.k.a. Brands | 1 | 1 | 1 | 1 | 2.50 |
| Deckers Outdoor | 2 | 11 | 9 | 3 | 2.52 |
Risk and Volatility
a.k.a. Brands has a beta of 1.6, suggesting that its share price is 60% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.05, suggesting that its share price is 5% more volatile than the S&P 500.
Profitability
This table compares a.k.a. Brands and Deckers Outdoor’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| a.k.a. Brands | -4.48% | -21.06% | -6.33% |
| Deckers Outdoor | 19.47% | 40.54% | 26.95% |
Earnings and Valuation
This table compares a.k.a. Brands and Deckers Outdoor”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| a.k.a. Brands | $574.70 million | 0.27 | -$25.99 million | ($2.51) | -5.71 |
| Deckers Outdoor | $4.99 billion | 2.59 | $966.09 million | $6.75 | 12.91 |
Deckers Outdoor has higher revenue and earnings than a.k.a. Brands. a.k.a. Brands is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.
Summary
Deckers Outdoor beats a.k.a. Brands on 12 of the 15 factors compared between the two stocks.
About a.k.a. Brands
a.k.a. Brands Holding Corp. operates a portfolio of online fashion brands in the United States, Australia, and internationally. The company offers streetwear apparel, dresses, tops, bottoms, shoes, headwear, and accessories through its online stores under the Princess Polly, Petal & Pup, Culture Kings, and mnml brands. It also operates physical stores under the Culture Kings brand. The company was founded in 2018 and is headquartered in San Francisco, California.
About Deckers Outdoor
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, apparel, and accessories for ultra-runners and athletes under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides relaxed casual shoes and sandals under the Sanuk brand name; casual footwear fashion line under the Koolaburra brand name; and footwear under the AHNU brand name. The company sells its products through domestic and international retailers; international distributors; and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.
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