Nova Lifestyle (NASDAQ:NVFY) vs. Maxx Sports TV (OTCMKTS:AMXX) Head-To-Head Contrast

Nova Lifestyle (NASDAQ:NVFY) and Maxx Sports TV (OTCMKTS:AMXX) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, earnings, risk, profitability, analyst recommendations, institutional ownership and valuation.

Volatility and Risk

Nova Lifestyle has a beta of 1.16, suggesting that its share price is 16% more volatile than the S&P 500. Comparatively, Maxx Sports TV has a beta of 2.38, suggesting that its share price is 138% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Nova Lifestyle and Maxx Sports TV, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nova Lifestyle	1	0	0	0	1.00
Maxx Sports TV	0	0	0	0	0.00

Given Maxx Sports TV’s higher possible upside, analysts plainly believe Maxx Sports TV is more favorable than Nova Lifestyle.

Profitability

This table compares Nova Lifestyle and Maxx Sports TV’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Nova Lifestyle	-42.53%	-107.37%	-43.32%
Maxx Sports TV	N/A	N/A	N/A

Earnings & Valuation

This table compares Nova Lifestyle and Maxx Sports TV”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nova Lifestyle	$9.69 million	24.32	-$5.56 million	($0.77)	-7.42
Maxx Sports TV	N/A	N/A	N/A	N/A	N/A

Maxx Sports TV has lower revenue, but higher earnings than Nova Lifestyle.

Institutional & Insider Ownership

27.2% of Nova Lifestyle shares are owned by institutional investors. 1.3% of Nova Lifestyle shares are owned by company insiders. Comparatively, 39.3% of Maxx Sports TV shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Maxx Sports TV beats Nova Lifestyle on 6 of the 9 factors compared between the two stocks.

About Nova Lifestyle

Nova LifeStyle, Inc., through its subsidiaries, designs, manufactures, markets, and sells residential and commercial furniture for middle and upper middle-income consumers worldwide. The company offers upholstered, wood, and metal-based furniture pieces for the living, dining, and bedrooms, as well as home offices. Its products include sofas, chairs, dining tables, beds, entertainment consoles, cabinets, and cupboards. The company also provides physiotherapeutic jade mats for use in therapy clinic, hospitality, and real estate projects. It distributes its products under the Nova LifeStyle, Diamond Sofa, and Nova Living brand directly, as well as through internet sales and online marketing campaigns, and participation in exhibitions and trade shows primarily to furniture distributors and retailers. The company was formerly known as Stevens Resources, Inc. Nova LifeStyle, Inc. was founded in 2003 and is headquartered in Commerce, California.

About Maxx Sports TV

Maxx Sports TV Inc. manufactures and sells workstations, tables, sit-to-stand products, and storage products in the United States. It also provides accessories, such as echo add-on panels, laminate privacy screens, and desktop power products. The company was founded in 1987 and is based in Tempe, Arizona.