Brunswick (NYSE:BC) and OneWater Marine (NASDAQ:ONEW) Head-To-Head Analysis

Brunswick (NYSE:BC) and OneWater Marine (NASDAQ:ONEW) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, risk and profitability.

Risk and Volatility

Brunswick has a beta of 1.36, meaning that its stock price is 36% more volatile than the S&P 500. Comparatively, OneWater Marine has a beta of 1.89, meaning that its stock price is 89% more volatile than the S&P 500.

Insider and Institutional Ownership

99.3% of Brunswick shares are owned by institutional investors. Comparatively, 94.3% of OneWater Marine shares are owned by institutional investors. 0.9% of Brunswick shares are owned by company insiders. Comparatively, 20.3% of OneWater Marine shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Brunswick and OneWater Marine’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brunswick	-4.60%	10.55%	3.39%
OneWater Marine	-0.61%	0.45%	0.11%

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Brunswick and OneWater Marine, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	0	9	7	0	2.44
OneWater Marine	1	5	3	0	2.22

Brunswick currently has a consensus target price of $72.69, indicating a potential upside of 3.09%. OneWater Marine has a consensus target price of $20.00, indicating a potential upside of 25.47%. Given OneWater Marine’s higher probable upside, analysts clearly believe OneWater Marine is more favorable than Brunswick.

Valuation and Earnings

This table compares Brunswick and OneWater Marine”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.24 billion	0.88	$130.10 million	($3.64)	-19.37
OneWater Marine	$1.77 billion	0.15	-$5.70 million	($0.81)	-19.68

Brunswick has higher revenue and earnings than OneWater Marine. OneWater Marine is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

Summary

Brunswick beats OneWater Marine on 9 of the 14 factors compared between the two stocks.

About Brunswick

Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.

About OneWater Marine

OneWater Marine Inc. operates as a recreational boat retailer in the United States. The company offers new and pre-owned recreational boats and yachts, as well as related marine products, such as parts and accessories. It provides boat repair and maintenance services. In addition, the company arranges boat financing and insurance; and other ancillary services, including indoor and outdoor storage, and marina services. Further, it provides rental of boats and personal watercraft services. OneWater Marine Inc. was founded in 2014 and is headquartered in Buford, Georgia.