Comparing ASOS PLS (OTCMKTS:ASOMY) & J.Jill (NYSE:JILL)

ASOS PLS (OTCMKTS:ASOMY) and J.Jill (NYSE:JILL) are both small-cap retail/wholesale companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, analyst recommendations, dividends, profitability, valuation, institutional ownership and earnings.

Valuation & Earnings

This table compares ASOS PLS and J.Jill”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ASOS PLS	$3.66 billion	0.12	-$427.20 million	N/A	N/A
J.Jill	$610.86 million	0.40	$39.48 million	$2.39	6.70

J.Jill has lower revenue, but higher earnings than ASOS PLS.

Risk and Volatility

ASOS PLS has a beta of 2.22, meaning that its share price is 122% more volatile than the S&P 500. Comparatively, J.Jill has a beta of 0.9, meaning that its share price is 10% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings and target prices for ASOS PLS and J.Jill, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ASOS PLS	1	1	0	1	2.33
J.Jill	2	3	2	0	2.00

J.Jill has a consensus target price of $20.00, suggesting a potential upside of 24.85%. Given J.Jill’s higher probable upside, analysts clearly believe J.Jill is more favorable than ASOS PLS.

Profitability

This table compares ASOS PLS and J.Jill’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ASOS PLS	N/A	N/A	N/A
J.Jill	6.12%	40.48%	10.50%

Insider & Institutional Ownership

40.7% of J.Jill shares are owned by institutional investors. 6.7% of J.Jill shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

J.Jill beats ASOS PLS on 9 of the 13 factors compared between the two stocks.

About ASOS PLS

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands. It is also involved in the employer of marketing staff and payment processing businesses, as well as acts as a vehicle for issue of convertible bonds. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom.

About J.Jill

J.Jill, Inc. operates as an omnichannel retailer for women's apparel under the J.Jill brand in the United States. It offers apparel, footwear, and accessories, including scarves and jewelry. The company markets its products through retail stores, website, and catalogs. J.Jill, Inc. was founded in 1959 and is headquartered in Quincy, Massachusetts.