HomesToLife (HTLM) versus The Competition Critical Review

HomesToLife (NASDAQ:HTLM) is one of 17 public companies in the “FURNITURE” industry, but how does it compare to its rivals? We will compare HomesToLife to related businesses based on the strength of its institutional ownership, risk, earnings, analyst recommendations, valuation, profitability and dividends.

Earnings & Valuation

This table compares HomesToLife and its rivals gross revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
HomesToLife	$4.17 million	-$1.67 million	318.00
HomesToLife Competitors	$1.44 billion	-$10.34 million	24.72

HomesToLife’s rivals have higher revenue, but lower earnings than HomesToLife. HomesToLife is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Institutional and Insider Ownership

62.4% of shares of all “FURNITURE” companies are held by institutional investors. 5.5% of shares of all “FURNITURE” companies are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of current ratings and target prices for HomesToLife and its rivals, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HomesToLife	1	0	0	0	1.00
HomesToLife Competitors	73	543	319	58	2.36

As a group, “FURNITURE” companies have a potential upside of 22.26%. Given HomesToLife’s rivals stronger consensus rating and higher possible upside, analysts clearly believe HomesToLife has less favorable growth aspects than its rivals.

Profitability

This table compares HomesToLife and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
HomesToLife	N/A	N/A	N/A
HomesToLife Competitors	-2.77%	-28.82%	-2.00%

Summary

HomesToLife rivals beat HomesToLife on 7 of the 12 factors compared.

HomesToLife Company Profile

HomesToLife Ltd. engages in the retail of home furniture and sale of customized furniture solutions. Its products include leather and fabric upholstered furniture, case goods, and accessories. The company was founded by Yong Pin Phua and Yong Tat Phua in September 1989 and is headquartered in Singapore.