D-MARKET Electronic Services & Trading (NASDAQ:HEPS – Get Free Report) and Expedia Group (NASDAQ:EXPE – Get Free Report) are both retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, valuation and profitability.
Analyst Recommendations
This is a summary of recent ratings and recommmendations for D-MARKET Electronic Services & Trading and Expedia Group, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| D-MARKET Electronic Services & Trading | 1 | 2 | 0 | 0 | 1.67 |
| Expedia Group | 1 | 22 | 10 | 3 | 2.42 |
D-MARKET Electronic Services & Trading currently has a consensus target price of $3.50, suggesting a potential upside of 39.44%. Expedia Group has a consensus target price of $214.29, suggesting a potential downside of 0.61%. Given D-MARKET Electronic Services & Trading’s higher probable upside, equities analysts clearly believe D-MARKET Electronic Services & Trading is more favorable than Expedia Group.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| D-MARKET Electronic Services & Trading | $1.74 billion | 0.46 | -$48.95 million | ($0.18) | -13.94 |
| Expedia Group | $14.02 billion | 1.90 | $1.23 billion | $8.16 | 26.42 |
Expedia Group has higher revenue and earnings than D-MARKET Electronic Services & Trading. D-MARKET Electronic Services & Trading is trading at a lower price-to-earnings ratio than Expedia Group, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares D-MARKET Electronic Services & Trading and Expedia Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| D-MARKET Electronic Services & Trading | -4.22% | -62.27% | -7.79% |
| Expedia Group | 7.94% | 56.25% | 5.56% |
Volatility & Risk
D-MARKET Electronic Services & Trading has a beta of 2.3, meaning that its stock price is 130% more volatile than the S&P 500. Comparatively, Expedia Group has a beta of 1.56, meaning that its stock price is 56% more volatile than the S&P 500.
Institutional and Insider Ownership
40.5% of D-MARKET Electronic Services & Trading shares are owned by institutional investors. Comparatively, 90.8% of Expedia Group shares are owned by institutional investors. 36.3% of D-MARKET Electronic Services & Trading shares are owned by insiders. Comparatively, 9.1% of Expedia Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Summary
Expedia Group beats D-MARKET Electronic Services & Trading on 12 of the 15 factors compared between the two stocks.
About D-MARKET Electronic Services & Trading
D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.
About Expedia Group
Expedia Group, Inc. operates as an online travel company in the United States and internationally. The company operates through B2C, B2B, and trivago segments. Its B2C segment includes Brand Expedia, a full-service online travel brand offers various travel products and services; Hotels.com for lodging accommodations; Vrbo, an online marketplace for the alternative accommodations; Orbitz, Travelocity, Wotif Group, ebookers, CheapTickets, Hotwire.com and CarRentals.com. The company's B2B segment provides various travel and non-travel companies including airlines, offline travel agents, online retailers, corporate travel management, and financial institutions who leverage its travel technology and tap into its diverse supply to augment their offerings and market Expedia Group rates and availabilities to its travelers. Its trivago segment, a hotel metasearch website, which send referrals to online travel companies and travel service providers from hotel metasearch websites. In addition, the company provides brand advertising through online and offline channels, loyalty programs, mobile apps, and search engine marketing, as well as metasearch, social media, direct and personalized traveler communications on its websites, and through direct e-mail communication with its travelers. The company was formerly known as Expedia, Inc. and changed its name to Expedia Group, Inc. in March 2018. Expedia Group, Inc. was founded in 1996 and is headquartered in Seattle, Washington.
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