Safe Pro Group (NASDAQ:SPAI – Get Free Report) and MediaAlpha (NYSE:MAX – Get Free Report) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, dividends, analyst recommendations, profitability, valuation and risk.
Earnings & Valuation
This table compares Safe Pro Group and MediaAlpha”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Safe Pro Group | $2.17 million | 47.64 | -$7.43 million | ($0.80) | -6.16 |
| MediaAlpha | $864.70 million | 1.00 | $16.63 million | ($0.03) | -442.13 |
Risk and Volatility
Safe Pro Group has a beta of 3.32, suggesting that its stock price is 232% more volatile than the S&P 500. Comparatively, MediaAlpha has a beta of 1.21, suggesting that its stock price is 21% more volatile than the S&P 500.
Analyst Ratings
This is a summary of recent recommendations and price targets for Safe Pro Group and MediaAlpha, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Safe Pro Group | 1 | 0 | 1 | 2 | 3.00 |
| MediaAlpha | 1 | 1 | 5 | 0 | 2.57 |
Safe Pro Group presently has a consensus price target of $10.50, suggesting a potential upside of 112.98%. MediaAlpha has a consensus price target of $17.25, suggesting a potential upside of 30.05%. Given Safe Pro Group’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Safe Pro Group is more favorable than MediaAlpha.
Institutional & Insider Ownership
64.4% of MediaAlpha shares are owned by institutional investors. 54.8% of Safe Pro Group shares are owned by insiders. Comparatively, 11.5% of MediaAlpha shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Safe Pro Group and MediaAlpha’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Safe Pro Group | -731.46% | -328.85% | -248.09% |
| MediaAlpha | -0.10% | -71.02% | 14.66% |
Summary
MediaAlpha beats Safe Pro Group on 8 of the 15 factors compared between the two stocks.
About Safe Pro Group
Safe Pro Group, Inc. engages in the provision and acquisition of security and protection products. Its products include Artificial Intelligence (AI) and Machine Learning (ML) software technology and photogrammetry analysis tools, bullet and blast resistant personal protection equipment, and aerial managed services and mission-critical uncrewed solutions. The firm operates through the following segments: Safe-PRO USA, Airborne Response, and Safe Pro AI. The company was founded by Daniyel Erdberg on December 15, 2021 and is headquartered in Aventura, FL.
About MediaAlpha
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
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