Fluent (NASDAQ:FLNT – Get Free Report) and Gambling.com Group (NASDAQ:GAMB – Get Free Report) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, earnings, analyst recommendations, institutional ownership, dividends, valuation and risk.
Institutional & Insider Ownership
23.3% of Fluent shares are owned by institutional investors. Comparatively, 72.3% of Gambling.com Group shares are owned by institutional investors. 23.3% of Fluent shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Risk and Volatility
Fluent has a beta of 1.28, meaning that its stock price is 28% more volatile than the S&P 500. Comparatively, Gambling.com Group has a beta of 0.85, meaning that its stock price is 15% less volatile than the S&P 500.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Fluent | 0 | 1 | 0 | 0 | 2.00 |
| Gambling.com Group | 1 | 3 | 6 | 0 | 2.50 |
Fluent currently has a consensus target price of $2.50, suggesting a potential upside of 30.21%. Gambling.com Group has a consensus target price of $13.00, suggesting a potential upside of 168.04%. Given Gambling.com Group’s stronger consensus rating and higher probable upside, analysts plainly believe Gambling.com Group is more favorable than Fluent.
Profitability
This table compares Fluent and Gambling.com Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Fluent | -11.69% | -97.82% | -24.66% |
| Gambling.com Group | 1.23% | 37.78% | 18.71% |
Earnings & Valuation
This table compares Fluent and Gambling.com Group”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Fluent | $229.84 million | 0.24 | -$29.28 million | ($1.15) | -1.67 |
| Gambling.com Group | $127.18 million | 1.36 | $30.68 million | $0.05 | 97.00 |
Gambling.com Group has lower revenue, but higher earnings than Fluent. Fluent is trading at a lower price-to-earnings ratio than Gambling.com Group, indicating that it is currently the more affordable of the two stocks.
Summary
Gambling.com Group beats Fluent on 11 of the 14 factors compared between the two stocks.
About Fluent
Fluent, Inc. provides data-driven digital marketing services in the United States and internationally. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to various consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.
About Gambling.com Group
Gambling.com Group Limited operates as a performance marketing company for the online gambling industry worldwide. It provides digital marketing services for the iGaming and social casino products. The company's focus is on online casino, online sports betting, and fantasy sports industry. It publishes various branded websites, including Gambling.com, Casinos.com, RotoWire.com, and Bookies.com. The company was incorporated in 2006 and is based in Saint Helier, Jersey.
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