Financial Analysis: Stran & Company, Inc. (NASDAQ:SWAG) versus Baosheng Media Group (NASDAQ:BAOS)

Baosheng Media Group (NASDAQ:BAOS) and Stran & Company, Inc. (NASDAQ:SWAG) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, institutional ownership, valuation and risk.

Analyst Recommendations

This is a breakdown of recent recommendations for Baosheng Media Group and Stran & Company, Inc., as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baosheng Media Group	1	0	0	0	1.00
Stran & Company, Inc.	1	0	0	0	1.00

Profitability

This table compares Baosheng Media Group and Stran & Company, Inc.’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Baosheng Media Group	N/A	N/A	N/A
Stran & Company, Inc.	-1.38%	-5.05%	-2.88%

Volatility & Risk

Baosheng Media Group has a beta of 1.53, suggesting that its stock price is 53% more volatile than the S&P 500. Comparatively, Stran & Company, Inc. has a beta of 2.12, suggesting that its stock price is 112% more volatile than the S&P 500.

Institutional & Insider Ownership

6.3% of Baosheng Media Group shares are owned by institutional investors. Comparatively, 56.4% of Stran & Company, Inc. shares are owned by institutional investors. 22.6% of Baosheng Media Group shares are owned by company insiders. Comparatively, 49.6% of Stran & Company, Inc. shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Baosheng Media Group and Stran & Company, Inc.”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baosheng Media Group	$620,000.00	N/A	-$26.87 million	N/A	N/A
Stran & Company, Inc.	$82.65 million	0.46	-$4.14 million	($0.09)	-23.11

Stran & Company, Inc. has higher revenue and earnings than Baosheng Media Group.

Summary

Stran & Company, Inc. beats Baosheng Media Group on 5 of the 8 factors compared between the two stocks.

About Baosheng Media Group

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.

About Stran & Company, Inc.

Stran & Co., Inc. engages in the provision of promotional marketing and branded merchandise services. It offers promotional product, custom manufacturing, custom packaging, warehousing, and program management. The company was founded by Andrew Shape and Andrew Stranberg in 1994 and is headquartered in Quincy, MA.