Head-To-Head Analysis: Guild (NYSE:GHLD) & Sentage (NASDAQ:SNTG)

Sentage (NASDAQ:SNTG) and Guild (NYSE:GHLD) are both small-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, dividends, risk, profitability and valuation.

Profitability

This table compares Sentage and Guild’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sentage	N/A	N/A	N/A
Guild	10.88%	10.09%	2.55%

Earnings & Valuation

This table compares Sentage and Guild”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sentage	$110,000.00	62.08	-$2.01 million	N/A	N/A
Guild	$1.19 billion	1.05	$97.13 million	$2.01	9.96

Guild has higher revenue and earnings than Sentage.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Sentage and Guild, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sentage	1	0	0	0	1.00
Guild	0	7	2	0	2.22

Guild has a consensus price target of $18.88, suggesting a potential downside of 5.67%. Given Guild’s stronger consensus rating and higher possible upside, analysts plainly believe Guild is more favorable than Sentage.

Institutional & Insider Ownership

0.1% of Sentage shares are held by institutional investors. Comparatively, 17.5% of Guild shares are held by institutional investors. 62.4% of Sentage shares are held by insiders. Comparatively, 78.3% of Guild shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Risk and Volatility

Sentage has a beta of 2.52, suggesting that its share price is 152% more volatile than the S&P 500. Comparatively, Guild has a beta of 0.93, suggesting that its share price is 7% less volatile than the S&P 500.

Summary

Guild beats Sentage on 10 of the 12 factors compared between the two stocks.

About Sentage

Sentage Holdings Inc. provides a range of financial services. The company offers consumer loan repayment and collection management, loan recommendation, and prepaid payment network services in China. It also provides consultancy and information technology support services. Sentage Holdings Inc. was incorporated in 2019 and is headquartered in Shanghai, the People's Republic of China.

About Guild

Guild Holdings Company originates, sells, and services residential mortgage loans in the United States. It operates in two segments, Origination and Servicing. The company offers residential mortgages through retail and correspondent channels. Guild Holdings Company was incorporated in 1960 and is headquartered in San Diego, California.