Bartlett & CO. Wealth Management LLC Purchases 6,864 Shares of Salesforce Inc. $CRM

Bartlett & CO. Wealth Management LLC increased its position in Salesforce Inc. (NYSE:CRM) by 2.6% in the 3rd quarter, according to the company in its most recent filing with the SEC. The fund owned 266,965 shares of the CRM provider’s stock after acquiring an additional 6,864 shares during the quarter. Bartlett & CO. Wealth Management LLC’s holdings in Salesforce were worth $63,372,000 as of its most recent SEC filing.

Several other institutional investors have also added to or reduced their stakes in the business. KDT Advisors LLC increased its stake in shares of Salesforce by 4.1% in the first quarter. KDT Advisors LLC now owns 967 shares of the CRM provider’s stock worth $260,000 after purchasing an additional 38 shares in the last quarter. Scott & Selber Inc. boosted its holdings in Salesforce by 0.7% in the 2nd quarter. Scott & Selber Inc. now owns 5,850 shares of the CRM provider’s stock worth $1,595,000 after buying an additional 39 shares during the period. Hanson & Doremus Investment Management grew its stake in Salesforce by 6.9% in the 2nd quarter. Hanson & Doremus Investment Management now owns 607 shares of the CRM provider’s stock valued at $166,000 after buying an additional 39 shares in the last quarter. Beverly Hills Private Wealth LLC raised its holdings in Salesforce by 2.3% during the 2nd quarter. Beverly Hills Private Wealth LLC now owns 1,716 shares of the CRM provider’s stock valued at $468,000 after acquiring an additional 39 shares during the period. Finally, Lifeworks Advisors LLC lifted its position in shares of Salesforce by 2.9% during the second quarter. Lifeworks Advisors LLC now owns 1,420 shares of the CRM provider’s stock worth $387,000 after acquiring an additional 40 shares in the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth

Several brokerages have recently weighed in on CRM. Needham & Company LLC reiterated a “buy” rating and issued a $400.00 price target on shares of Salesforce in a research report on Thursday, December 4th. Truist Financial reduced their target price on Salesforce from $400.00 to $380.00 and set a “buy” rating for the company in a report on Thursday, December 4th. Weiss Ratings reiterated a “hold (c+)” rating on shares of Salesforce in a research report on Monday. Bank of America cut their price objective on shares of Salesforce from $325.00 to $305.00 and set a “buy” rating for the company in a research report on Monday, November 17th. Finally, KeyCorp decreased their target price on shares of Salesforce from $440.00 to $400.00 and set an “overweight” rating on the stock in a report on Thursday, September 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, thirteen have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, Salesforce has an average rating of “Moderate Buy” and a consensus price target of $326.68.

Insider Transactions at Salesforce

In related news, Director G Mason Morfit acquired 96,000 shares of the stock in a transaction on Friday, December 5th. The stock was purchased at an average price of $260.58 per share, for a total transaction of $25,015,680.00. Following the completion of the transaction, the director owned 2,994,509 shares of the company’s stock, valued at $780,309,155.22. This trade represents a 3.31% increase in their position. The acquisition was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Marc Benioff sold 2,250 shares of the stock in a transaction that occurred on Friday, October 17th. The shares were sold at an average price of $244.64, for a total value of $550,440.00. Following the sale, the chief executive officer directly owned 11,911,571 shares of the company’s stock, valued at approximately $2,914,046,729.44. This trade represents a 0.02% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders have sold 173,034 shares of company stock worth $41,097,367. Company insiders own 3.00% of the company’s stock.

Salesforce Trading Up 0.7%

Shares of CRM stock opened at $259.64 on Friday. The business has a 50-day moving average price of $246.94 and a two-hundred day moving average price of $251.84. Salesforce Inc. has a 12-month low of $221.96 and a 12-month high of $367.09. The company has a quick ratio of 0.98, a current ratio of 0.98 and a debt-to-equity ratio of 0.14. The firm has a market cap of $243.29 billion, a P/E ratio of 34.67, a price-to-earnings-growth ratio of 1.92 and a beta of 1.25.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, beating analysts’ consensus estimates of $2.86 by $0.39. The company had revenue of $10.26 billion for the quarter, compared to analysts’ expectations of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.Salesforce’s revenue for the quarter was up 9.1% compared to the same quarter last year. During the same period last year, the firm posted $2.41 EPS. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Equities analysts anticipate that Salesforce Inc. will post 7.46 EPS for the current fiscal year.

Salesforce Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th will be paid a dividend of $0.416 per share. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.6%. The ex-dividend date of this dividend is Thursday, December 18th. Salesforce’s dividend payout ratio (DPR) is 22.16%.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Director David Blair Kirk bought 1,936 shares (22% increase to his stake), signaling insider confidence in the company’s outlook; insider purchases often reassure investors about management’s view of valuation and prospects. Read More.
• Positive Sentiment: JPMorgan argues the market is underestimating Salesforce’s AI opportunity — calling CRM “priced like a value stock” while AI-driven monetization ramps, which supports the thesis for re-rating if AI revenue acceleration materializes. Read More.
• Positive Sentiment: Salesforce agreed to acquire AI marketing firm Qualified, expanding its agentic/AI marketing stack and potentially creating cross-sell and product monetization opportunities within Marketing Cloud and Agentforce. Strategic tuck-ins can accelerate ARR and AI feature adoption. Read More.
• Positive Sentiment: BTIG initiated coverage with a Buy and $335 target (roughly ~29% upside from current levels), adding upward analyst momentum and providing buy-side validation for CRM’s AI-led rebound thesis. Read More.
• Neutral Sentiment: Salesforce remains a focus on market watchlists (Zacks note) and broader software sector recaps benchmark CRM performance; attention can boost liquidity but doesn’t change fundamentals immediately. Read More.
• Neutral Sentiment: MarketBeat/others note Salesforce’s recent EPS beat and guidance pointing to 2026 acceleration; that underpins the bullish narrative but is already partly reflected in sentiment and analyst revisions. Read More.
• Negative Sentiment: Morgan Stanley reduced its price target on CRM, a reminder that some sell-side desks remain cautious on near-term multiples and execution risk — this can temper rallies and add upside resistance until proofs of AI monetization appear. Read More.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.