Sony Corporation (NYSE:SONY) Receives $33.00 Consensus PT from Analysts

Sony Corporation (NYSE:SONY) has been given an average rating of “Buy” by the nine ratings firms that are presently covering the company, MarketBeat Ratings reports. Seven research analysts have rated the stock with a buy recommendation and two have issued a strong buy recommendation on the company. The average 1-year price target among brokers that have covered the stock in the last year is $33.00.

A number of research firms have weighed in on SONY. Zacks Research raised shares of Sony from a “hold” rating to a “strong-buy” rating in a report on Thursday, October 16th. Wolfe Research upgraded Sony from a “peer perform” rating to an “outperform” rating in a research report on Wednesday, November 5th. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Sony in a report on Wednesday, October 8th. Wall Street Zen raised Sony to a “hold” rating in a report on Saturday, December 6th. Finally, Cfra Research upgraded Sony to a “moderate buy” rating in a research report on Friday, October 10th.

Sony News Summary

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony agreed to buy WildBrain’s stake and raise its majority ownership in the Peanuts franchise (Snoopy, Charlie Brown), paying roughly $457M (various reports cite $450M–$630M) — expands Sony’s owned IP for films, TV, streaming and merchandising and strengthens long‑term content/royalty revenue potential. WSJ: Sony Group to Acquire WildBrain’s 41% Stake in Peanuts
• Positive Sentiment: Sony continues to feed its film slate: director Paul King is attached to a Labubu movie for Sony, adding to the studio’s development pipeline and potential box‑office/streaming IP. MSN: Paul King to Direct Labubu Movie for Sony
• Positive Sentiment: Sony Pictures Television is developing a Miranda Lambert series for Hulu — another content investment that can drive licensing, subscriber growth on partner platforms and ancillary revenues. MSN: Sony Pictures Television Developing Miranda Lambert TV Series
• Neutral Sentiment: Sony reached a confidential settlement with Tencent over a Horizon-like game; the disputed title was pulled and litigation is resolved — removes legal overhang but financial terms are undisclosed. Polygon: Horizon Zero Dawn ‘rip-off’ pulled from stores as Sony settles Tencent lawsuit
• Neutral Sentiment: Reports that Sony is developing AI to censor games in real time highlight R&D into content‑safety tools — potential cost and regulatory implications are unclear, with uncertain near‑term revenue impact. Dexerto: Sony is working on AI that censors games in real time
• Negative Sentiment: Sony discounted the PS5 Pro to record low pricing in consumer channels — positive for unit sell‑through but suggests margin pressure or inventory management ahead of new cycles. Gizmodo: Sony Drops PS5 Pro To $648
• Negative Sentiment: Major discounts on WH‑1000XM5 headphones (and bundled free earbuds) indicate promotional pressure in consumer electronics that can weigh on near‑term product margins. Android Authority: Hot deal: Sony WH-1000XM5 at record-low price

Sony Price Performance

Shares of NYSE SONY opened at $25.39 on Wednesday. The company has a debt-to-equity ratio of 0.17, a current ratio of 1.05 and a quick ratio of 0.98. The stock has a market capitalization of $153.55 billion, a price-to-earnings ratio of 19.53, a PEG ratio of 9.93 and a beta of 0.97. The firm’s 50 day simple moving average is $28.25 and its 200-day simple moving average is $27.35. Sony has a 12 month low of $19.85 and a 12 month high of $30.34.

Hedge Funds Weigh In On Sony

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. HighPoint Advisor Group LLC raised its position in shares of Sony by 2.8% during the 3rd quarter. HighPoint Advisor Group LLC now owns 13,670 shares of the company’s stock worth $394,000 after purchasing an additional 367 shares during the last quarter. West Family Investments Inc. increased its stake in Sony by 1.1% during the 3rd quarter. West Family Investments Inc. now owns 34,228 shares of the company’s stock worth $985,000 after buying an additional 385 shares in the last quarter. Checchi Capital Advisers LLC raised its holdings in shares of Sony by 1.3% during the third quarter. Checchi Capital Advisers LLC now owns 30,408 shares of the company’s stock valued at $875,000 after acquiring an additional 391 shares during the last quarter. Glenmede Investment Management LP lifted its position in shares of Sony by 1.0% in the third quarter. Glenmede Investment Management LP now owns 42,478 shares of the company’s stock valued at $1,223,000 after acquiring an additional 416 shares in the last quarter. Finally, Highline Wealth Partners LLC boosted its stake in shares of Sony by 46.7% in the third quarter. Highline Wealth Partners LLC now owns 1,316 shares of the company’s stock worth $38,000 after acquiring an additional 419 shares during the last quarter. 14.05% of the stock is owned by hedge funds and other institutional investors.

Sony Company Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.