Baskin Financial Services Inc. Has $85.35 Million Stock Holdings in Alphabet Inc. $GOOG

Baskin Financial Services Inc. trimmed its position in shares of Alphabet Inc. (NASDAQ:GOOG) by 1.3% during the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 350,441 shares of the information services provider’s stock after selling 4,524 shares during the quarter. Alphabet accounts for approximately 6.3% of Baskin Financial Services Inc.’s holdings, making the stock its largest position. Baskin Financial Services Inc.’s holdings in Alphabet were worth $85,350,000 at the end of the most recent reporting period.

Several other large investors also recently modified their holdings of GOOG. Peak Financial Management Inc. lifted its holdings in Alphabet by 5.8% in the third quarter. Peak Financial Management Inc. now owns 4,170 shares of the information services provider’s stock valued at $1,016,000 after acquiring an additional 230 shares during the period. Addenda Capital Inc. increased its position in shares of Alphabet by 42.4% during the 3rd quarter. Addenda Capital Inc. now owns 206,756 shares of the information services provider’s stock valued at $50,355,000 after purchasing an additional 61,603 shares during the last quarter. Mitchell & Pahl Private Wealth LLC lifted its stake in shares of Alphabet by 212.1% in the 3rd quarter. Mitchell & Pahl Private Wealth LLC now owns 5,658 shares of the information services provider’s stock worth $1,378,000 after purchasing an additional 3,845 shares during the period. Buckhead Capital Management LLC boosted its holdings in shares of Alphabet by 1.9% in the third quarter. Buckhead Capital Management LLC now owns 12,045 shares of the information services provider’s stock worth $2,934,000 after buying an additional 224 shares during the last quarter. Finally, Central Valley Advisors LLC boosted its holdings in shares of Alphabet by 26.5% in the third quarter. Central Valley Advisors LLC now owns 5,801 shares of the information services provider’s stock worth $1,413,000 after buying an additional 1,217 shares during the last quarter. Institutional investors own 27.26% of the company’s stock.

Analysts Set New Price Targets

Several research firms have weighed in on GOOG. Oppenheimer increased their price target on shares of Alphabet from $300.00 to $345.00 and gave the stock an “outperform” rating in a research report on Thursday, October 30th. Piper Sandler raised their target price on Alphabet from $285.00 to $330.00 and gave the stock an “overweight” rating in a report on Thursday, October 30th. Scotiabank set a $336.00 target price on Alphabet and gave the company a “sector outperform” rating in a research report on Thursday, October 30th. Guggenheim reissued a “buy” rating and set a $375.00 price target on shares of Alphabet in a report on Monday, December 1st. Finally, KeyCorp reaffirmed an “overweight” rating and issued a $330.00 price objective on shares of Alphabet in a research note on Thursday, October 30th. Seven equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat, the company has a consensus rating of “Buy” and a consensus target price of $313.04.

Insider Buying and Selling at Alphabet

In other news, insider John Kent Walker sold 17,816 shares of the stock in a transaction that occurred on Monday, September 29th. The stock was sold at an average price of $247.42, for a total transaction of $4,408,034.72. Following the completion of the transaction, the insider directly owned 42,985 shares in the company, valued at approximately $10,635,348.70. This represents a 29.30% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CAO Amie Thuener O’toole sold 2,778 shares of the business’s stock in a transaction on Wednesday, October 15th. The stock was sold at an average price of $250.05, for a total transaction of $694,638.90. Following the completion of the sale, the chief accounting officer owned 14,516 shares in the company, valued at $3,629,725.80. This represents a 16.06% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 228,906 shares of company stock worth $63,984,117 in the last quarter. 12.99% of the stock is owned by corporate insiders.

Alphabet Trading Up 1.6%

Shares of GOOG opened at $308.61 on Friday. The firm has a market cap of $3.72 trillion, a P/E ratio of 30.43, a price-to-earnings-growth ratio of 1.79 and a beta of 1.07. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. Alphabet Inc. has a 1 year low of $142.66 and a 1 year high of $328.67. The company has a 50 day simple moving average of $289.83 and a two-hundred day simple moving average of $235.03.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The company had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. During the same period in the previous year, the firm posted $2.12 EPS. Alphabet’s revenue for the quarter was up 15.9% compared to the same quarter last year. On average, equities analysts expect that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were paid a dividend of $0.21 per share. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio is presently 8.28%.

Key Stores Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google Cloud scored a very large security‑services expansion with Palo Alto Networks that sources say is “approaching $10 billion,” a material commercial win that should lift cloud revenue and backlog expectations. Google Cloud lands deal with Palo Alto Networks
• Positive Sentiment: Brokerage momentum: Wedbush and other analysts have recently raised targets/ratings (new Wedbush $350 target) — analyst upgrades and higher price targets are supporting buyer interest. New Analyst Forecast: $GOOGL Given $350 Price Target
• Positive Sentiment: Talent win for AI: Coverage reports ~20% of Google’s 2025 AI software-engineer hires were “boomerang” ex‑employees — a sign management is successfully rehiring experienced AI staff amid intense competition, which supports execution on Gemini, cloud AI products and new hardware/software initiatives. Google’s boomerang year: 20% of AI software engineers hired in 2025 were ex-employees
• Neutral Sentiment: Social/market chatter highlights AI product strength (Gemini updates) and Waymo funding talk — these narratives can lift sentiment but carry execution and valuation risk if monetization timelines slip. Opinions on AI Innovations and Waymo Funding
• Neutral Sentiment: Technical/trading signals: Power‑inflow/order‑flow alerts and recent intraday momentum have drawn short‑term traders into GOOG, amplifying moves on news. GOOG Hits Intraday High After Key Trading Signal
• Negative Sentiment: Regulatory/legal headwinds: Mexico’s antitrust authority ordered Google to drop certain Android restrictions, and a Spanish consumer group has opened preliminary legal action over alleged data collection — these actions raise compliance, litigation and product‑bundling risk in key markets. Mexico’s antitrust commission resolves Android competition case Spanish consumer group seeks to sue Google in data row
• Negative Sentiment: Insider selling: Multiple filings show director/exec stock sales (including CEO sales disclosed) — routine for tax/planning but some investors view concentrated insider sales negatively in the short term. Alphabet insider buying and selling

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.