Brighton Jones LLC Purchases 37,019 Shares of NIKE, Inc. $NKE

Brighton Jones LLC raised its position in shares of NIKE, Inc. (NYSE:NKE) by 54.6% in the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 104,791 shares of the footwear maker’s stock after purchasing an additional 37,019 shares during the period. Brighton Jones LLC’s holdings in NIKE were worth $7,307,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors have also recently bought and sold shares of NKE. Mitchell Mcleod Pugh & Williams Inc. raised its position in NIKE by 1.0% in the second quarter. Mitchell Mcleod Pugh & Williams Inc. now owns 14,176 shares of the footwear maker’s stock valued at $1,007,000 after purchasing an additional 134 shares during the last quarter. Main Street Financial Solutions LLC raised its stake in shares of NIKE by 4.2% during the second quarter. Main Street Financial Solutions LLC now owns 3,441 shares of the footwear maker’s stock valued at $244,000 after acquiring an additional 139 shares during the last quarter. St. Clair Advisors LLC grew its stake in shares of NIKE by 0.9% in the third quarter. St. Clair Advisors LLC now owns 15,217 shares of the footwear maker’s stock worth $1,061,000 after purchasing an additional 140 shares during the last quarter. Caldwell Sutter Capital Inc. raised its position in NIKE by 6.3% during the 2nd quarter. Caldwell Sutter Capital Inc. now owns 2,390 shares of the footwear maker’s stock worth $170,000 after purchasing an additional 142 shares during the last quarter. Finally, Salomon & Ludwin LLC grew its position in shares of NIKE by 10.1% in the 2nd quarter. Salomon & Ludwin LLC now owns 1,575 shares of the footwear maker’s stock valued at $120,000 after buying an additional 145 shares during the last quarter. Institutional investors own 64.25% of the company’s stock.

NIKE Stock Down 10.4%

NKE opened at $58.80 on Monday. NIKE, Inc. has a fifty-two week low of $52.28 and a fifty-two week high of $82.44. The firm has a market capitalization of $86.91 billion, a P/E ratio of 34.59, a PEG ratio of 2.07 and a beta of 1.29. The company’s 50-day moving average is $65.05 and its 200 day moving average is $69.49. The company has a debt-to-equity ratio of 0.59, a current ratio of 2.19 and a quick ratio of 1.45.

NIKE (NYSE:NKE) last announced its quarterly earnings data on Thursday, December 18th. The footwear maker reported $0.53 EPS for the quarter, topping the consensus estimate of $0.37 by $0.16. NIKE had a net margin of 5.43% and a return on equity of 18.61%. The business had revenue of $12.43 billion for the quarter, compared to analyst estimates of $12.19 billion. During the same quarter in the previous year, the firm posted $0.78 earnings per share. The company’s revenue for the quarter was up .6% on a year-over-year basis. Research analysts expect that NIKE, Inc. will post 2.05 earnings per share for the current fiscal year.

NIKE Increases Dividend

The firm also recently announced a quarterly dividend, which will be paid on Friday, January 2nd. Investors of record on Monday, December 1st will be given a dividend of $0.41 per share. The ex-dividend date is Monday, December 1st. This is a positive change from NIKE’s previous quarterly dividend of $0.40. This represents a $1.64 annualized dividend and a yield of 2.8%. NIKE’s dividend payout ratio (DPR) is presently 96.47%.

Insiders Place Their Bets

In related news, EVP Treasure Heinle sold 4,300 shares of the company’s stock in a transaction on Monday, October 6th. The shares were sold at an average price of $71.27, for a total value of $306,461.00. Following the completion of the transaction, the executive vice president directly owned 29,396 shares in the company, valued at approximately $2,095,052.92. The trade was a 12.76% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Jorgen Vig Knudstorp acquired 16,150 shares of NIKE stock in a transaction dated Friday, November 7th. The shares were purchased at an average price of $62.09 per share, for a total transaction of $1,002,753.50. Following the completion of the transaction, the director directly owned 21,388 shares in the company, valued at approximately $1,327,980.92. The trade was a 308.32% increase in their position. The SEC filing for this purchase provides additional information. Corporate insiders own 0.80% of the company’s stock.

Key Headlines Impacting NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Q2 beat on top and bottom line — Nike reported $12.4B in revenue and $0.53 EPS, both ahead of expectations, showing resilience in demand overall. Nike Beats on Earnings But Struggles in China and Faces Tariffs
• Positive Sentiment: North America strength and product wins — North American sales rose ~9% and running category grew ~20%, supporting the turnaround thesis for key categories. Nike’s China conundrum deepens
• Neutral Sentiment: Analyst mix — Some firms reaffirm buys (Guggenheim, Needham/Buys remain) while others cut price targets or mark to market; Berenberg reiterated neutral with a $70 PT. This leaves Street views mixed but not uniformly bearish. MarketScreener Latest Ratings
• Negative Sentiment: Tariff and margin pressure — Gross margin fell ~300 bps (to ~40.6%) and management flagged substantial tariff headwinds (reported ~$1.5B FY impact) and guidance for further margin contraction next quarter. Nike Plunges 11% As Tariffs, China Woes Cloud Outlook
• Negative Sentiment: China slump — Greater China sales plunged (~16–20% reported across outlets), with Chinese DTC digital revenue down sharply, raising concerns that Nike’s China playbook isn’t yet working. Nike is struggling to stay culturally relevant in China
• Negative Sentiment: Guidance and investor reaction — Management guided to low‑single‑digit revenue declines next quarter and warned of margin headwinds; markets focused on that guidance and tariffs, driving heavy selling and large intraday volume. Nike says turnaround plans are ‘in the middle innings’

Analysts Set New Price Targets

A number of equities research analysts have recently commented on the stock. BTIG Research reaffirmed a “buy” rating and issued a $100.00 price objective on shares of NIKE in a research note on Friday, December 12th. Piper Sandler set a $75.00 target price on shares of NIKE and gave the company an “overweight” rating in a report on Friday. Oppenheimer reiterated an “outperform” rating on shares of NIKE in a report on Wednesday. UBS Group set a $62.00 price objective on NIKE and gave the stock a “neutral” rating in a research report on Friday. Finally, Wall Street Zen upgraded NIKE from a “sell” rating to a “hold” rating in a research report on Saturday, September 6th. Three equities research analysts have rated the stock with a Strong Buy rating, twenty-five have given a Buy rating and ten have issued a Hold rating to the stock. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and an average target price of $78.14.

NIKE Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).