Centurion Wealth Management LLC Grows Stake in Alphabet Inc. $GOOG

Centurion Wealth Management LLC lifted its stake in Alphabet Inc. (NASDAQ:GOOG) by 21.2% in the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 11,452 shares of the information services provider’s stock after buying an additional 2,005 shares during the period. Centurion Wealth Management LLC’s holdings in Alphabet were worth $2,789,000 as of its most recent SEC filing.

A number of other large investors have also modified their holdings of the stock. Kingstone Capital Partners Texas LLC boosted its holdings in Alphabet by 580,897.4% in the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 135,087,705 shares of the information services provider’s stock worth $23,963,208,000 after acquiring an additional 135,064,454 shares during the period. Norges Bank acquired a new position in shares of Alphabet during the second quarter worth $4,298,572,000. Vanguard Group Inc. boosted its stake in shares of Alphabet by 1.3% in the second quarter. Vanguard Group Inc. now owns 416,753,033 shares of the information services provider’s stock valued at $73,927,821,000 after purchasing an additional 5,182,111 shares during the period. Assenagon Asset Management S.A. grew its holdings in Alphabet by 73.5% during the 3rd quarter. Assenagon Asset Management S.A. now owns 9,808,152 shares of the information services provider’s stock valued at $2,388,775,000 after purchasing an additional 4,154,929 shares in the last quarter. Finally, Laurel Wealth Advisors LLC grew its holdings in Alphabet by 17,547.9% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 4,122,727 shares of the information services provider’s stock valued at $731,331,000 after purchasing an additional 4,099,366 shares in the last quarter. Institutional investors and hedge funds own 27.26% of the company’s stock.

Wall Street Analyst Weigh In

A number of equities analysts have weighed in on the stock. JPMorgan Chase & Co. upped their price objective on shares of Alphabet from $260.00 to $300.00 and gave the company an “overweight” rating in a research report on Monday, October 27th. Bank of America boosted their price target on Alphabet from $280.00 to $335.00 and gave the stock a “buy” rating in a research note on Thursday, October 30th. Truist Financial set a $350.00 price objective on Alphabet in a research note on Friday, December 5th. Barclays lifted their price objective on Alphabet from $250.00 to $315.00 and gave the stock an “overweight” rating in a report on Thursday, October 30th. Finally, Rosenblatt Securities set a $279.00 target price on Alphabet in a research note on Thursday, October 30th. Seven research analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, three have given a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat, the stock has a consensus rating of “Buy” and a consensus price target of $313.04.

Insider Buying and Selling at Alphabet

In other Alphabet news, CEO Sundar Pichai sold 32,500 shares of the stock in a transaction on Monday, December 15th. The shares were sold at an average price of $299.80, for a total transaction of $9,743,500.00. Following the sale, the chief executive officer directly owned 2,239,619 shares of the company’s stock, valued at approximately $671,437,776.20. This represents a 1.43% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CAO Amie Thuener O’toole sold 2,778 shares of the firm’s stock in a transaction dated Monday, December 15th. The stock was sold at an average price of $312.30, for a total transaction of $867,569.40. Following the completion of the transaction, the chief accounting officer owned 8,962 shares in the company, valued at approximately $2,798,832.60. The trade was a 23.66% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 228,906 shares of company stock worth $63,984,117 in the last ninety days. 12.99% of the stock is currently owned by company insiders.

Alphabet Trading Up 1.6%

Shares of NASDAQ GOOG opened at $308.61 on Monday. The stock’s 50 day moving average price is $289.83 and its two-hundred day moving average price is $235.49. Alphabet Inc. has a 52-week low of $142.66 and a 52-week high of $328.67. The stock has a market capitalization of $3.72 trillion, a P/E ratio of 30.43, a PEG ratio of 1.79 and a beta of 1.07. The company has a quick ratio of 1.75, a current ratio of 1.75 and a debt-to-equity ratio of 0.06.

Alphabet (NASDAQ:GOOG) last issued its earnings results on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The company had revenue of $102.35 billion during the quarter, compared to analyst estimates of $99.90 billion. During the same quarter last year, the firm earned $2.12 EPS. The business’s revenue was up 15.9% on a year-over-year basis. On average, analysts anticipate that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were issued a $0.21 dividend. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, December 8th. Alphabet’s payout ratio is currently 8.28%.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google Cloud scored a very large security‑services expansion with Palo Alto Networks that sources say is “approaching $10 billion,” a material commercial win that should lift cloud revenue and backlog expectations. Google Cloud lands deal with Palo Alto Networks
• Positive Sentiment: Brokerage momentum: Wedbush and other analysts have recently raised targets/ratings (new Wedbush $350 target) — analyst upgrades and higher price targets are supporting buyer interest. New Analyst Forecast: $GOOGL Given $350 Price Target
• Positive Sentiment: Talent win for AI: Coverage reports ~20% of Google’s 2025 AI software-engineer hires were “boomerang” ex‑employees — a sign management is successfully rehiring experienced AI staff amid intense competition, which supports execution on Gemini, cloud AI products and new hardware/software initiatives. Google’s boomerang year: 20% of AI software engineers hired in 2025 were ex-employees
• Neutral Sentiment: Social/market chatter highlights AI product strength (Gemini updates) and Waymo funding talk — these narratives can lift sentiment but carry execution and valuation risk if monetization timelines slip. Opinions on AI Innovations and Waymo Funding
• Neutral Sentiment: Technical/trading signals: Power‑inflow/order‑flow alerts and recent intraday momentum have drawn short‑term traders into GOOG, amplifying moves on news. GOOG Hits Intraday High After Key Trading Signal
• Negative Sentiment: Regulatory/legal headwinds: Mexico’s antitrust authority ordered Google to drop certain Android restrictions, and a Spanish consumer group has opened preliminary legal action over alleged data collection — these actions raise compliance, litigation and product‑bundling risk in key markets. Mexico’s antitrust commission resolves Android competition case Spanish consumer group seeks to sue Google in data row
• Negative Sentiment: Insider selling: Multiple filings show director/exec stock sales (including CEO sales disclosed) — routine for tax/planning but some investors view concentrated insider sales negatively in the short term. Alphabet insider buying and selling

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.