Primo Brands (PRMB) – Investment Analysts’ Recent Ratings Updates

A number of research firms have changed their ratings and price targets for Primo Brands (NYSE: PRMB):

• 12/18/2025 – Primo Brands had its price target lowered by analysts at JPMorgan Chase & Co. from $23.00 to $21.00. They now have an “overweight” rating on the stock.
• 12/15/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 12/8/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 12/1/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/26/2025 – Primo Brands had its price target lowered by analysts at Mizuho from $35.00 to $28.00. They now have an “outperform” rating on the stock.
• 11/26/2025 – Primo Brands had its price target lowered by analysts at Barclays PLC from $25.00 to $24.00. They now have an “overweight” rating on the stock.
• 11/25/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/25/2025 – Primo Brands had its price target lowered by analysts at The Goldman Sachs Group, Inc. from $21.00 to $18.00. They now have a “neutral” rating on the stock.
• 11/19/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/13/2025 – Primo Brands had its “sell (d+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/10/2025 – Primo Brands had its price target lowered by analysts at Barclays PLC from $29.00 to $25.00. They now have an “overweight” rating on the stock.
• 11/7/2025 – Primo Brands was downgraded by analysts at Weiss Ratings from a “hold (c-)” rating to a “sell (d+)” rating.
• 11/7/2025 – Primo Brands had its price target lowered by analysts at TD Securities from $35.00 to $27.00. They now have a “buy” rating on the stock.
• 11/4/2025 – Primo Brands had its price target lowered by analysts at Royal Bank Of Canada from $37.00 to $30.00. They now have an “outperform” rating on the stock.
• 11/4/2025 – Primo Brands was downgraded by analysts at Zacks Research from a “hold” rating to a “strong sell” rating.
• 10/30/2025 – Primo Brands had its price target lowered by analysts at JPMorgan Chase & Co. from $37.00 to $35.00. They now have an “overweight” rating on the stock.
• 10/28/2025 – Primo Brands had its price target lowered by analysts at Mizuho from $40.00 to $35.00. They now have an “outperform” rating on the stock.

Primo Brands Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Friday, December 5th. Investors of record on Tuesday, November 25th were paid a dividend of $0.10 per share. This represents a $0.40 dividend on an annualized basis and a dividend yield of 2.5%. The ex-dividend date of this dividend was Tuesday, November 25th. Primo Brands’s payout ratio is -129.03%.

Insider Buying and Selling at Primo Brands

In related news, CFO David W. Hass purchased 15,910 shares of the business’s stock in a transaction dated Tuesday, November 11th. The shares were bought at an average price of $15.71 per share, with a total value of $249,946.10. Following the purchase, the chief financial officer directly owned 64,745 shares in the company, valued at $1,017,143.95. This trade represents a 32.58% increase in their position. The acquisition was disclosed in a filing with the SEC, which is available at this link. Also, Director Steven P. Stanbrook bought 54,540 shares of the business’s stock in a transaction on Thursday, November 13th. The stock was bought at an average cost of $16.43 per share, for a total transaction of $896,092.20. Following the purchase, the director directly owned 181,601 shares of the company’s stock, valued at approximately $2,983,704.43. This trade represents a 42.92% increase in their position. The SEC filing for this purchase provides additional information. Over the last 90 days, insiders have purchased 203,469 shares of company stock worth $3,214,674. 58.40% of the stock is currently owned by insiders.

Primo Brands (NYSE: PRMB) is a consumer packaged beverage company that was established as an independent entity following a corporate spin‐off in 2023. The company specializes in the production, marketing and distribution of a broad portfolio of bottled water products, including purified, mineral and sparkling varieties. Through its focus on quality control and innovation, Primo Brands aims to deliver clean, great-tasting water in formats tailored to both at-home consumption and on-the-go lifestyles.

Its product range spans multi-serve and single-serve bottles, aluminum cans and other eco-friendly packaging solutions.