Congress Asset Management Co. reduced its stake in Salesforce Inc. (NYSE:CRM – Free Report) by 76.7% in the 3rd quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 957 shares of the CRM provider’s stock after selling 3,154 shares during the quarter. Congress Asset Management Co.’s holdings in Salesforce were worth $227,000 as of its most recent SEC filing.
Several other institutional investors and hedge funds have also bought and sold shares of the business. Avantax Advisory Services Inc. increased its stake in Salesforce by 4.0% in the 2nd quarter. Avantax Advisory Services Inc. now owns 87,331 shares of the CRM provider’s stock valued at $23,814,000 after buying an additional 3,387 shares during the period. Grant Private Wealth Management Inc purchased a new position in Salesforce during the third quarter worth $1,458,000. Advyzon Investment Management LLC raised its stake in Salesforce by 57.4% in the 2nd quarter. Advyzon Investment Management LLC now owns 1,884 shares of the CRM provider’s stock valued at $514,000 after purchasing an additional 687 shares during the last quarter. Atalanta Sosnoff Capital LLC boosted its position in Salesforce by 8.5% during the second quarter. Atalanta Sosnoff Capital LLC now owns 206,614 shares of the CRM provider’s stock worth $56,342,000 after acquiring an additional 16,176 shares during the last quarter. Finally, Country Club Bank boosted its holdings in shares of Salesforce by 337.8% during the third quarter. Country Club Bank now owns 20,632 shares of the CRM provider’s stock worth $5,057,000 after purchasing an additional 15,919 shares during the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.
Insider Transactions at Salesforce
In other Salesforce news, Director David Blair Kirk acquired 1,936 shares of the company’s stock in a transaction dated Wednesday, December 17th. The stock was bought at an average price of $258.64 per share, for a total transaction of $500,727.04. Following the purchase, the director owned 10,677 shares in the company, valued at $2,761,499.28. This represents a 22.15% increase in their position. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, CEO Marc Benioff sold 122 shares of the business’s stock in a transaction on Monday, November 3rd. The shares were sold at an average price of $259.00, for a total value of $31,598.00. Following the completion of the sale, the chief executive officer directly owned 11,911,571 shares in the company, valued at approximately $3,085,096,889. This represents a 0.00% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 168,534 shares of company stock worth $39,985,777 over the last quarter. 3.00% of the stock is owned by company insiders.
Wall Street Analyst Weigh In
Read Our Latest Stock Analysis on CRM
Salesforce Price Performance
NYSE CRM opened at $263.53 on Wednesday. The company has a 50 day simple moving average of $247.73 and a 200-day simple moving average of $251.58. The firm has a market capitalization of $246.92 billion, a price-to-earnings ratio of 35.18, a price-to-earnings-growth ratio of 1.97 and a beta of 1.25. Salesforce Inc. has a 52-week low of $221.96 and a 52-week high of $367.09. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98.
Salesforce (NYSE:CRM – Get Free Report) last issued its quarterly earnings data on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, beating the consensus estimate of $2.86 by $0.39. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The firm had revenue of $10.26 billion for the quarter, compared to analyst estimates of $10.27 billion. During the same quarter last year, the firm earned $2.41 earnings per share. The company’s revenue for the quarter was up 9.1% on a year-over-year basis. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Equities research analysts predict that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.
Salesforce Announces Dividend
The business also recently announced a quarterly dividend, which will be paid on Thursday, January 8th. Investors of record on Thursday, December 18th will be paid a $0.416 dividend. This represents a $1.66 annualized dividend and a dividend yield of 0.6%. The ex-dividend date is Thursday, December 18th. Salesforce’s dividend payout ratio (DPR) is presently 22.16%.
Key Headlines Impacting Salesforce
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: BTIG says Agentforce momentum is undervalued and frames Salesforce as entering an AI “second act,” which supports revenue/earnings upside if Agentforce drives adoption and monetization of Data Cloud. BTIG Says Agentforce Momentum Undervalued as Salesforce (CRM) Enters AI “Second Act”
- Positive Sentiment: Technical signals: MarketBeat highlights a multi-timeframe moving-average crossover and other chart patterns that technicians interpret as a buy setup for 2026 — this can attract momentum traders and amplify rallies. Salesforce Just Triggered a Powerful Buy Signal for 2026
- Positive Sentiment: Institutional/analyst positioning: Salesforce is repeatedly named among top software picks for 2026 by firms that include it alongside Microsoft and Oracle, which can support upgrades and flows from model-portfolio buys. Microsoft, Salesforce and Oracle Named Top Software Picks for 2026
- Positive Sentiment: Product traction: Coverage on integrating Data Cloud with Agentforce underscores practical use cases for predictive, real-time CRM intelligence — evidence of commercial adoption that can drive subscription revenue. Integrating Data Cloud with Agentforce for Predictive and Proactive Customer Engagement Using Real-Time CRM Intelligence
- Neutral Sentiment: Zacks and other outlets profile CRM as a momentum stock, which may lift interest from momentum/style funds but also increase volatility around news and technical levels. Here’s Why Salesforce.com (CRM) is a Strong Momentum Stock
- Neutral Sentiment: Valuation reassessment: Coverage noting a recent rebound and reappraisal of valuation signals some analysts are trimming expectations or re-running models after the rally — watch for upgrades/downgrades and target changes. Salesforce (CRM): Reassessing Valuation After Recent Share Price Rebound
- Negative Sentiment: Share-based compensation: Salesforce granted 222,453 RSUs to Regrello hires under its inducement plan — a modest dilution and integration cost that investors should note when modeling shares outstanding and near-term EPS. Salesforce Grants Equity Awards to Regrello Employees Under Its Inducement Equity Incentive Plan
About Salesforce
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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