Gray Media (NYSE:GTN.A – Get Free Report) and fuboTV (NYSE:FUBO – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, analyst recommendations, valuation, institutional ownership and profitability.
Institutional and Insider Ownership
0.3% of Gray Media shares are held by institutional investors. Comparatively, 39.3% of fuboTV shares are held by institutional investors. 13.3% of Gray Media shares are held by insiders. Comparatively, 5.3% of fuboTV shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for Gray Media and fuboTV, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Gray Media | 0 | 0 | 0 | 0 | 0.00 |
| fuboTV | 1 | 3 | 2 | 1 | 2.43 |
Profitability
This table compares Gray Media and fuboTV’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Gray Media | 2.81% | 5.50% | 1.17% |
| fuboTV | 7.61% | -6.66% | -1.93% |
Volatility & Risk
Gray Media has a beta of 0.96, indicating that its stock price is 4% less volatile than the S&P 500. Comparatively, fuboTV has a beta of 1.9, indicating that its stock price is 90% more volatile than the S&P 500.
Valuation and Earnings
This table compares Gray Media and fuboTV”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Gray Media | $3.64 billion | 0.30 | $375.00 million | $1.51 | 6.99 |
| fuboTV | $377.20 million | 2.45 | -$18.87 million | $0.36 | 7.49 |
Gray Media has higher revenue and earnings than fuboTV. Gray Media is trading at a lower price-to-earnings ratio than fuboTV, indicating that it is currently the more affordable of the two stocks.
Summary
fuboTV beats Gray Media on 8 of the 15 factors compared between the two stocks.
About Gray Media
Gray Television, Inc., a television broadcast company, owns and operates television stations and digital assets in the United States. As of February 28, 2019, it owned and operated television stations in 91 television markets broadcasting approximately 400 program streams, including approximately 150 channels affiliated with the CBS Network, the NBC Network, the ABC Network, and the FOX Network. The company also broadcasts secondary digital channels affiliated to ABC, CBS, and FOX, as well as channels affiliated with various other networks and program services, including CW Plus Network, MY Network, the MeTV Network, This TV Network, Antenna TV, Telemundo, Cozi, Heroes and Icons, and MOVIES! Network; and local news/weather channels in various markets. In addition, it is also involved in the video program production, marketing, and digital businesses including Raycom Sports, Tupelo-Raycom, and RTM Studios; and production of PowerNation programs and content. The company was formerly known as Gray Communications Systems, Inc. and changed its name to Gray Television, Inc. in August 2002. Gray Television, Inc. was founded in 1897 and is headquartered in Atlanta, Georgia.
About fuboTV
fuboTV, Inc. engages in providing subscription to sports, news, and entertainment content. It offers its services through streaming devices and on television, mobile phones, tablets, and computers. The company was founded by David Gandler, Alberto Horihuela Suarez, and Sung Ho Choi on February 20, 2009 and is headquartered in New York, NY.
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