SJM (OTCMKTS:SJMHF) versus Bragg Gaming Group (NASDAQ:BRAG) Critical Contrast

Bragg Gaming Group (NASDAQ:BRAG) and SJM (OTCMKTS:SJMHF) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, valuation, profitability, risk and dividends.

Insider & Institutional Ownership

4.0% of Bragg Gaming Group shares are owned by institutional investors. 26.4% of Bragg Gaming Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Risk and Volatility

Bragg Gaming Group has a beta of 0.84, meaning that its share price is 16% less volatile than the S&P 500. Comparatively, SJM has a beta of 0.66, meaning that its share price is 34% less volatile than the S&P 500.

Earnings & Valuation

This table compares Bragg Gaming Group and SJM”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bragg Gaming Group	$110.38 million	0.44	-$5.57 million	($0.34)	-5.74
SJM	$3.69 billion	0.59	$410,000.00	N/A	N/A

SJM has higher revenue and earnings than Bragg Gaming Group.

Analyst Recommendations

This is a breakdown of current ratings for Bragg Gaming Group and SJM, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bragg Gaming Group	1	4	1	0	2.00
SJM	0	2	0	0	2.00

Bragg Gaming Group currently has a consensus target price of $7.00, indicating a potential upside of 258.97%. Given Bragg Gaming Group’s higher possible upside, equities analysts plainly believe Bragg Gaming Group is more favorable than SJM.

Profitability

This table compares Bragg Gaming Group and SJM’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bragg Gaming Group	-7.08%	-11.05%	-7.32%
SJM	N/A	N/A	N/A

Summary

SJM beats Bragg Gaming Group on 6 of the 11 factors compared between the two stocks.

About Bragg Gaming Group

Bragg Gaming Group Inc. provides business to business online gaming technology platform and casino content aggregator worldwide. The company offers a range of games, including slot, table, card, video bingo, scratch card, and virtual sports, as well as live dealer games. It also provides player account management platform, a multi-channel and cross-product that enables operators to manage the entire product suite using one shared account and one wallet for casino, lottery, sportsbook, and other operations; and Fuze, a single integrated platform that delivers third party gaming content. In addition, the company offers turnkey and managed services; and holds various content distribution rights through partnerships with selected third-party studios. It offers its products under the Wild Streak, Spin, Atomic Slot Lab, Indigo Magic, Oryx Gaming, iCasino, and sportsbook brands. The company was formerly known as Rockies Financial Corporation and as changed its name to Bragg Gaming Group Inc. in 2018. Bragg Gaming Group Inc. was incorporated in 2004 and is headquartered in Toronto, Canada.

About SJM

SJM Holdings Limited, an investment holding company, owns, develops, and operates casinos and related facilities in Macau. The company operates through two segments, Gaming Operations; and Hotel, Catering, Retail and Leasing Operations. The Gaming Operations segment engages in rolling, non-rolling, and electronic game gaming operations. The Hotel, Catering, Retail, and Leasing Operations segment operates and manages a hotel; and offers catering, leasing, retail, and related activities. It also provides marketing and promotion, property development preparation, casino operations management, dredging, customer, retail, human resources and project management, shopping mall management, food and beverage, treasury, management, and hospitality services. The company was incorporated in 2006 and is based in Central, Hong Kong. SJM Holdings Limited is a subsidiary of Sociedade de Turismo e Diversões de Macau, S.A.