Tuniu (NASDAQ:TOUR – Get Free Report) and Perion Network (NASDAQ:PERI – Get Free Report) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, institutional ownership, earnings, profitability and dividends.
Insider & Institutional Ownership
68.1% of Perion Network shares are owned by institutional investors. 76.1% of Tuniu shares are owned by company insiders. Comparatively, 2.8% of Perion Network shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares Tuniu and Perion Network’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Tuniu | 1.09% | 3.41% | 1.84% |
| Perion Network | -2.53% | 2.28% | 1.77% |
Risk & Volatility
Analyst Recommendations
This is a summary of current recommendations and price targets for Tuniu and Perion Network, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Tuniu | 1 | 0 | 0 | 0 | 1.00 |
| Perion Network | 1 | 1 | 4 | 0 | 2.50 |
Perion Network has a consensus target price of $14.38, indicating a potential upside of 47.13%. Given Perion Network’s stronger consensus rating and higher probable upside, analysts plainly believe Perion Network is more favorable than Tuniu.
Valuation & Earnings
This table compares Tuniu and Perion Network”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Tuniu | $70.37 million | 1.21 | $10.57 million | $0.02 | 36.25 |
| Perion Network | $498.29 million | 0.80 | $12.61 million | ($0.26) | -37.58 |
Perion Network has higher revenue and earnings than Tuniu. Perion Network is trading at a lower price-to-earnings ratio than Tuniu, indicating that it is currently the more affordable of the two stocks.
About Tuniu
Tuniu Corporation operates as an online leisure travel company in China. The company offers various packaged tours, including organized and self-guided tours; and other travel-related services, such as tourist attraction tickets, visa application services, accommodation reservation, financial services, and hotel booking services, as well as air, train, and bus ticketing for leisure travelers. It also provides car rental and insurance services, as well as advertising services to tourism boards and bureaus. The company offers its products and services through various online and offline channels, including tuniu.com website; mobile platform; a call center in Nanjing; and other offline retail stores in China. Tuniu Corporation was founded in 2006 and is headquartered in Nanjing, the People's Republic of China.
About Perion Network
Perion Network Ltd. provides digital advertising solutions to brands, agencies, and publishers in North America, Europe, and internationally. It offers Wildfire, a content monetization platform; search monetization solutions, including website monetization, search mediation, and app monetization; and cross-channel digital advertising software as a service platform. The company also provides supply management platform; demand management platform for campaign planning and design; analytics platform, which provides information and performance insights; creative platform, a robust media platform; and an AI platform that uses machine learning to bring intelligence to the various phases of campaigns. In addition, it offers an actionable performance monitoring platform to support the various phases of campaign management; an online video player and integrated ad server to upload, manage, and stream video content; content monetization system, which integrates ads within the content layouts at the page level. Further, the company provides a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that integrate and onboards demand vendors; and AI Systems. Additionally, it offers Intelligent HUB (iHUB), which connects the supply and demand sides of the marketplace; and strategic optimization of relevant traits (SORT), a provisional patent technology that eliminates the need for cookies. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Holon, Israel.
Receive News & Ratings for Tuniu Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Tuniu and related companies with MarketBeat.com's FREE daily email newsletter.
