Zeta Global (NYSE:ZETA) Shares Up 4% – Time to Buy?

Zeta Global Holdings Corp. (NYSE:ZETA) shares were up 4% during mid-day trading on Friday . The stock traded as high as $20.00 and last traded at $19.8770. Approximately 3,086,718 shares traded hands during trading, a decline of 56% from the average daily volume of 6,987,758 shares. The stock had previously closed at $19.11.

Wall Street Analyst Weigh In

ZETA has been the topic of several recent research reports. William Blair reaffirmed an “outperform” rating on shares of Zeta Global in a research note on Monday, November 24th. UBS Group set a $29.00 price target on shares of Zeta Global in a research note on Tuesday, November 25th. The Goldman Sachs Group reiterated a “neutral” rating and issued a $23.00 price objective on shares of Zeta Global in a research note on Thursday, November 6th. Citigroup initiated coverage on Zeta Global in a report on Friday, November 21st. They issued a “buy” rating and a $26.00 target price for the company. Finally, Canaccord Genuity Group boosted their target price on Zeta Global from $28.00 to $30.00 and gave the stock a “buy” rating in a research note on Wednesday, October 1st. Nine equities research analysts have rated the stock with a Buy rating, four have given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $27.25.

Zeta Global Stock Up 8.2%

The company has a quick ratio of 3.01, a current ratio of 3.01 and a debt-to-equity ratio of 0.29. The stock has a market cap of $4.97 billion, a PE ratio of -172.28 and a beta of 1.27. The firm has a fifty day moving average of $18.43 and a 200 day moving average of $17.85.

Insider Buying and Selling at Zeta Global

In related news, Director Jeanine Silberblatt sold 12,990 shares of the business’s stock in a transaction that occurred on Friday, December 12th. The stock was sold at an average price of $19.34, for a total transaction of $251,226.60. Following the completion of the sale, the director owned 57,850 shares in the company, valued at $1,118,819. The trade was a 18.34% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Company insiders own 13.02% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors have recently added to or reduced their stakes in the company. Binnacle Investments Inc purchased a new stake in Zeta Global in the 3rd quarter valued at $30,000. Golden State Wealth Management LLC increased its stake in Zeta Global by 2,000.0% in the second quarter. Golden State Wealth Management LLC now owns 1,680 shares of the company’s stock valued at $26,000 after purchasing an additional 1,600 shares during the period. National Bank of Canada FI raised its holdings in shares of Zeta Global by 223.1% in the third quarter. National Bank of Canada FI now owns 1,835 shares of the company’s stock valued at $36,000 after buying an additional 1,267 shares during the last quarter. Farther Finance Advisors LLC raised its holdings in shares of Zeta Global by 124.9% in the third quarter. Farther Finance Advisors LLC now owns 1,842 shares of the company’s stock valued at $37,000 after buying an additional 1,023 shares during the last quarter. Finally, Quarry LP boosted its stake in shares of Zeta Global by 963.9% during the first quarter. Quarry LP now owns 2,181 shares of the company’s stock worth $30,000 after buying an additional 1,976 shares during the period. Institutional investors and hedge funds own 87.75% of the company’s stock.

About Zeta Global

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.