RFG Holdings Inc. Acquires 1,650 Shares of Alphabet Inc. $GOOG

RFG Holdings Inc. grew its holdings in Alphabet Inc. (NASDAQ:GOOG) by 20.5% in the third quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor owned 9,709 shares of the information services provider’s stock after buying an additional 1,650 shares during the period. Alphabet makes up 0.6% of RFG Holdings Inc.’s portfolio, making the stock its 24th largest holding. RFG Holdings Inc.’s holdings in Alphabet were worth $2,365,000 as of its most recent SEC filing.

Other hedge funds have also recently made changes to their positions in the company. Strid Group LLC bought a new stake in Alphabet during the third quarter worth approximately $313,000. Enterprise Financial Services Corp lifted its stake in shares of Alphabet by 8.3% in the 3rd quarter. Enterprise Financial Services Corp now owns 9,861 shares of the information services provider’s stock valued at $2,402,000 after purchasing an additional 752 shares during the last quarter. Vestia Personal Wealth Advisors boosted its holdings in shares of Alphabet by 4.8% in the 3rd quarter. Vestia Personal Wealth Advisors now owns 1,474 shares of the information services provider’s stock worth $359,000 after purchasing an additional 68 shares during the period. Higgins & Schmidt Wealth Strategies LLC increased its position in shares of Alphabet by 2.2% during the 3rd quarter. Higgins & Schmidt Wealth Strategies LLC now owns 1,818 shares of the information services provider’s stock valued at $443,000 after purchasing an additional 40 shares during the last quarter. Finally, Alpine Woods Capital Investors LLC raised its holdings in Alphabet by 0.3% during the 3rd quarter. Alpine Woods Capital Investors LLC now owns 60,287 shares of the information services provider’s stock valued at $14,683,000 after buying an additional 159 shares during the period. 27.26% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet has outperformed other Magnificent Seven members YTD (about +66%) which underpins momentum and investor confidence in GOOG’s AI/search-led growth. Article Title
• Positive Sentiment: BMO and other sell‑side commentary highlight accelerating AI-driven cloud commitments as a structural growth catalyst for Google Cloud revenue and margins — supports higher earnings multiples for GOOG. Article Title
• Positive Sentiment: Alphabet’s acquisition of Intersect (data‑center/energy infrastructure) is a strategic move to scale capacity for AI workloads — likely positive for long‑term cloud/AI positioning (capex & integration risk remain). Article Title
• Positive Sentiment: Analyst commentary and price‑target updates remain bullish (multiple recent buys/overweights and median targets near/above current levels), reinforcing institutional demand; large funds (UBS, Berkshire, Fidelity) materially added positions in Q3. Article Title
• Positive Sentiment: Industry comparisons point to Alphabet’s AI momentum (Search + Cloud) as a competitive edge versus other AI names like Adobe — a narrative likely to attract growth and momentum money. Article Title
• Neutral Sentiment: Product improvements — Google is testing a way to let some users change Gmail addresses without losing data. Helpful for user satisfaction but low near-term revenue impact. Article Title
• Neutral Sentiment: Coverage pieces and buy‑the‑dip narratives (MarketBeat, Motley Fool) may sustain retail interest; they support sentiment but aren’t new fundamentals.
• Negative Sentiment: Short interest rose ~35% in December (to ~56.15M shares), increasing potential downside pressure and volatility if sentiment weakens. (Higher days‑to‑cover also raises squeeze risk but signals more bearish positioning.)
• Negative Sentiment: Quiver/other data flag heavy insider selling (multiple senior executives sold shares recently), which some investors view as a cautionary signal on near‑term conviction. Article Title
• Negative Sentiment: Operational note: Waymo paused SF robotaxis during extreme weather — minor near‑term PR/operational impact, but highlights autonomous mobility regulatory/operational risks. Article Title

Insider Activity at Alphabet

In other news, CAO Amie Thuener O’toole sold 2,778 shares of the stock in a transaction on Wednesday, October 15th. The stock was sold at an average price of $250.05, for a total transaction of $694,638.90. Following the transaction, the chief accounting officer owned 14,516 shares of the company’s stock, valued at approximately $3,629,725.80. This represents a 16.06% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Sundar Pichai sold 32,500 shares of Alphabet stock in a transaction dated Wednesday, October 15th. The shares were sold at an average price of $250.15, for a total value of $8,129,875.00. Following the completion of the sale, the chief executive officer owned 2,369,619 shares of the company’s stock, valued at $592,760,192.85. The trade was a 1.35% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last three months, insiders sold 211,090 shares of company stock worth $59,576,083. 12.99% of the stock is owned by insiders.

Analyst Ratings Changes

Several research analysts have commented on the stock. DA Davidson set a $300.00 price objective on shares of Alphabet in a research note on Tuesday, November 25th. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Alphabet in a research note on Wednesday, October 8th. Guggenheim reaffirmed a “buy” rating and set a $375.00 price target on shares of Alphabet in a research note on Monday, December 1st. Pivotal Research reissued a “buy” rating and issued a $400.00 price objective (up from $350.00) on shares of Alphabet in a research report on Friday, December 5th. Finally, Loop Capital raised shares of Alphabet from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, November 18th. Seven investment analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, three have assigned a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, the company presently has an average rating of “Buy” and an average target price of $313.04.

Alphabet Trading Down 0.2%

NASDAQ GOOG opened at $314.96 on Monday. The stock has a market cap of $3.80 trillion, a PE ratio of 31.06, a PEG ratio of 1.81 and a beta of 1.07. Alphabet Inc. has a 12 month low of $142.66 and a 12 month high of $328.67. The company’s 50-day moving average price is $296.32 and its 200-day moving average price is $240.36. The company has a current ratio of 1.75, a quick ratio of 1.75 and a debt-to-equity ratio of 0.06.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.29 by $0.58. The company had revenue of $102.35 billion during the quarter, compared to analysts’ expectations of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The firm’s quarterly revenue was up 15.9% on a year-over-year basis. During the same period in the previous year, the company earned $2.12 EPS. Equities research analysts forecast that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were paid a $0.21 dividend. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 annualized dividend and a yield of 0.3%. Alphabet’s dividend payout ratio is 8.28%.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.