Amazon.com, Inc. $AMZN Shares Purchased by Blue Zone Wealth Advisors LLC

Blue Zone Wealth Advisors LLC raised its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 173.1% in the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 85,799 shares of the e-commerce giant’s stock after acquiring an additional 54,377 shares during the period. Amazon.com makes up approximately 3.8% of Blue Zone Wealth Advisors LLC’s investment portfolio, making the stock its 4th largest position. Blue Zone Wealth Advisors LLC’s holdings in Amazon.com were worth $18,839,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds also recently made changes to their positions in AMZN. Vanguard Group Inc. grew its position in shares of Amazon.com by 2.1% during the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after purchasing an additional 17,447,045 shares in the last quarter. State Street Corp raised its position in shares of Amazon.com by 1.4% in the second quarter. State Street Corp now owns 374,097,285 shares of the e-commerce giant’s stock valued at $82,073,203,000 after buying an additional 5,163,208 shares in the last quarter. Geode Capital Management LLC boosted its stake in shares of Amazon.com by 1.7% in the second quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock valued at $47,332,625,000 after buying an additional 3,721,658 shares during the period. Kingstone Capital Partners Texas LLC grew its position in Amazon.com by 542,733.6% during the second quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock worth $29,100,194,000 after buying an additional 132,616,953 shares in the last quarter. Finally, Norges Bank bought a new position in Amazon.com during the 2nd quarter worth $27,438,011,000. Institutional investors and hedge funds own 72.20% of the company’s stock.

Analyst Upgrades and Downgrades

A number of research analysts recently commented on the company. DZ Bank reaffirmed a “buy” rating on shares of Amazon.com in a research note on Friday, October 31st. Zacks Research raised shares of Amazon.com from a “hold” rating to a “strong-buy” rating in a report on Wednesday, October 22nd. Guggenheim upgraded shares of Amazon.com to a “strong-buy” rating in a research report on Wednesday, December 10th. Raymond James Financial increased their price target on shares of Amazon.com from $230.00 to $275.00 and gave the stock an “outperform” rating in a research report on Friday, October 31st. Finally, Piper Sandler reissued an “overweight” rating on shares of Amazon.com in a research note on Wednesday, December 3rd. Two equities research analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have assigned a Hold rating to the stock. According to data from MarketBeat.com, Amazon.com has an average rating of “Moderate Buy” and a consensus price target of $295.50.

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $230.82 on Friday. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The firm has a market cap of $2.47 trillion, a PE ratio of 32.60, a price-to-earnings-growth ratio of 1.59 and a beta of 1.37. The firm’s fifty day moving average is $232.06 and its 200-day moving average is $226.61.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. During the same period in the previous year, the firm earned $1.43 earnings per share. The firm’s quarterly revenue was up 13.4% on a year-over-year basis. Sell-side analysts predict that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Insider Activity at Amazon.com

In related news, CEO Douglas J. Herrington sold 22,000 shares of Amazon.com stock in a transaction on Friday, October 31st. The shares were sold at an average price of $250.03, for a total value of $5,500,660.00. Following the completion of the sale, the chief executive officer owned 493,507 shares of the company’s stock, valued at approximately $123,391,555.21. This trade represents a 4.27% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares of the company’s stock, valued at $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 79,734 shares of company stock worth $18,534,017 over the last ninety days. 9.70% of the stock is owned by corporate insiders.

Key Stores Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Top analysts are more constructive on Amazon’s 2026 outlook, highlighting improving AWS growth and an upgraded earnings trajectory that could lift sentiment into the new year. Read More.
• Positive Sentiment: MarketBeat’s pre-earnings note argues the stock is coiling for a breakout: analysts (including Evercore) remain bullish, AWS momentum is a key upside catalyst, and earnings in late Jan/early Feb are the likely trigger. Read More.
• Positive Sentiment: Several investor pieces (The Motley Fool lists) continue to include Amazon among top AI plays, reinforcing the narrative that AMZN has a defendable AI/infra + distribution moat that supports longer-term multiple expansion. Read More.
• Positive Sentiment: Media/commentator endorsements (e.g., Jim Cramer coverage) keep retail/technical buyers engaged, helping prevent deeper selloffs while the market waits for earnings confirmation. Read More.
• Neutral Sentiment: Price-target chatter and retail-focused forecasts (including a $300 target timeline) keep attention on upside scenarios but are speculative and unlikely to move the stock absent fundamental beats. Read More.
• Neutral Sentiment: Long-term investor pieces reiterate Amazon’s multi-industry advantages and suggest buy-and-hold conviction — supportive for patient investors but not an immediate catalyst. Read More.
• Neutral Sentiment: Operational note: Amazon will let employees stuck in India due to visa delays work remotely until March — a personnel/HR item with limited direct impact on results. Read More.
• Negative Sentiment: Reminder of 2025 underperformance: AMZN trailed the S&P 500 last year (TipRanks notes ~5% gain vs. ~18% for SPY), which keeps some investors skeptical and could amplify selling if near-term results disappoint. Read More.
• Negative Sentiment: Technical risk: the stock has been range-bound for months and failed a November breakout; if earnings or AWS guidance disappoint, the same consolidation could turn into a meaningful pullback. Read More.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.