Amazon.com, Inc. $AMZN Shares Sold by BSW Wealth Partners

BSW Wealth Partners reduced its position in Amazon.com, Inc. (NASDAQ:AMZN) by 15.6% in the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 26,364 shares of the e-commerce giant’s stock after selling 4,865 shares during the period. Amazon.com comprises 0.7% of BSW Wealth Partners’ investment portfolio, making the stock its 26th biggest position. BSW Wealth Partners’ holdings in Amazon.com were worth $5,789,000 at the end of the most recent reporting period.

A number of other institutional investors also recently bought and sold shares of the company. Kingstone Capital Partners Texas LLC raised its position in Amazon.com by 542,733.6% during the second quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock worth $29,100,194,000 after acquiring an additional 132,616,953 shares during the last quarter. Norges Bank acquired a new position in shares of Amazon.com during the 2nd quarter worth approximately $27,438,011,000. Nuveen LLC purchased a new stake in Amazon.com in the 1st quarter valued at approximately $11,674,091,000. Vanguard Group Inc. grew its holdings in Amazon.com by 2.1% during the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after buying an additional 17,447,045 shares during the last quarter. Finally, Laurel Wealth Advisors LLC increased its position in Amazon.com by 22,085.8% during the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock worth $2,671,634,000 after buying an additional 12,122,668 shares in the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Insider Activity

In related news, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.94, for a total value of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares in the company, valued at approximately $479,070,771.40. This trade represents a 0.89% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction that occurred on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 79,734 shares of company stock worth $18,534,017. Insiders own 9.70% of the company’s stock.

Key Stores Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Top analysts are more constructive on Amazon’s 2026 outlook, highlighting improving AWS growth and an upgraded earnings trajectory that could lift sentiment into the new year. Read More.
• Positive Sentiment: MarketBeat’s pre-earnings note argues the stock is coiling for a breakout: analysts (including Evercore) remain bullish, AWS momentum is a key upside catalyst, and earnings in late Jan/early Feb are the likely trigger. Read More.
• Positive Sentiment: Several investor pieces (The Motley Fool lists) continue to include Amazon among top AI plays, reinforcing the narrative that AMZN has a defendable AI/infra + distribution moat that supports longer-term multiple expansion. Read More.
• Positive Sentiment: Media/commentator endorsements (e.g., Jim Cramer coverage) keep retail/technical buyers engaged, helping prevent deeper selloffs while the market waits for earnings confirmation. Read More.
• Neutral Sentiment: Price-target chatter and retail-focused forecasts (including a $300 target timeline) keep attention on upside scenarios but are speculative and unlikely to move the stock absent fundamental beats. Read More.
• Neutral Sentiment: Long-term investor pieces reiterate Amazon’s multi-industry advantages and suggest buy-and-hold conviction — supportive for patient investors but not an immediate catalyst. Read More.
• Neutral Sentiment: Operational note: Amazon will let employees stuck in India due to visa delays work remotely until March — a personnel/HR item with limited direct impact on results. Read More.
• Negative Sentiment: Reminder of 2025 underperformance: AMZN trailed the S&P 500 last year (TipRanks notes ~5% gain vs. ~18% for SPY), which keeps some investors skeptical and could amplify selling if near-term results disappoint. Read More.
• Negative Sentiment: Technical risk: the stock has been range-bound for months and failed a November breakout; if earnings or AWS guidance disappoint, the same consolidation could turn into a meaningful pullback. Read More.

Amazon.com Stock Down 0.7%

Shares of AMZN opened at $230.82 on Friday. Amazon.com, Inc. has a fifty-two week low of $161.38 and a fifty-two week high of $258.60. The company’s fifty day moving average is $232.06 and its two-hundred day moving average is $226.61. The firm has a market cap of $2.47 trillion, a PE ratio of 32.60, a price-to-earnings-growth ratio of 1.59 and a beta of 1.37. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. During the same period last year, the company posted $1.43 EPS. The business’s quarterly revenue was up 13.4% on a year-over-year basis. Analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Analysts Set New Price Targets

Several brokerages have recently issued reports on AMZN. Wolfe Research upped their price objective on Amazon.com from $265.00 to $270.00 in a research report on Tuesday, September 30th. Truist Financial set a $290.00 target price on shares of Amazon.com in a report on Friday, October 31st. BNP Paribas Exane began coverage on shares of Amazon.com in a research note on Monday, November 24th. They set an “outperform” rating on the stock. Rothschild & Co Redburn reissued a “neutral” rating and issued a $250.00 price objective on shares of Amazon.com in a research report on Tuesday, November 18th. Finally, Mizuho downgraded shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 18th. Two equities research analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have given a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $295.50.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.