Ascent Group LLC Acquires 15,834 Shares of NIKE, Inc. $NKE

Ascent Group LLC raised its stake in NIKE, Inc. (NYSE:NKE) by 338.2% during the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 20,516 shares of the footwear maker’s stock after purchasing an additional 15,834 shares during the period. Ascent Group LLC’s holdings in NIKE were worth $1,431,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other hedge funds and other institutional investors also recently added to or reduced their stakes in the company. Mascoma Wealth Management LLC acquired a new position in NIKE during the 2nd quarter valued at approximately $26,000. Halbert Hargrove Global Advisors LLC boosted its position in NIKE by 952.6% during the second quarter. Halbert Hargrove Global Advisors LLC now owns 400 shares of the footwear maker’s stock worth $28,000 after purchasing an additional 362 shares in the last quarter. Matrix Trust Co increased its stake in shares of NIKE by 53.1% during the second quarter. Matrix Trust Co now owns 441 shares of the footwear maker’s stock worth $31,000 after purchasing an additional 153 shares in the last quarter. Twin Peaks Wealth Advisors LLC acquired a new stake in shares of NIKE in the second quarter worth approximately $31,000. Finally, Opal Wealth Advisors LLC purchased a new position in shares of NIKE in the second quarter worth about $35,000. 64.25% of the stock is currently owned by hedge funds and other institutional investors.

NIKE Trading Up 4.1%

Shares of NKE stock opened at $63.72 on Friday. The business has a fifty day simple moving average of $63.71 and a 200-day simple moving average of $69.27. The stock has a market cap of $94.19 billion, a P/E ratio of 37.48, a P/E/G ratio of 2.73 and a beta of 1.29. NIKE, Inc. has a fifty-two week low of $52.28 and a fifty-two week high of $82.44. The company has a quick ratio of 1.40, a current ratio of 2.06 and a debt-to-equity ratio of 0.50.

NIKE (NYSE:NKE) last issued its quarterly earnings data on Thursday, December 18th. The footwear maker reported $0.53 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.37 by $0.16. NIKE had a return on equity of 18.43% and a net margin of 5.43%.The firm had revenue of $12.43 billion during the quarter, compared to the consensus estimate of $12.19 billion. During the same period in the previous year, the firm posted $0.78 EPS. The company’s quarterly revenue was up .6% compared to the same quarter last year. On average, analysts forecast that NIKE, Inc. will post 2.05 earnings per share for the current fiscal year.

NIKE Increases Dividend

The firm also recently declared a quarterly dividend, which will be paid on Friday, January 2nd. Shareholders of record on Monday, December 1st will be paid a dividend of $0.41 per share. The ex-dividend date of this dividend is Monday, December 1st. This represents a $1.64 dividend on an annualized basis and a dividend yield of 2.6%. This is a boost from NIKE’s previous quarterly dividend of $0.40. NIKE’s dividend payout ratio is currently 96.47%.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: CEO Elliott Hill bought ~16,388 shares (~$1.0M at ~$61.10), a visible vote of confidence from management that helped spark buying interest. Read More.
• Positive Sentiment: Apple CEO and Nike director Tim Cook made a multi‑million dollar open‑market purchase, a high‑profile endorsement that supports sentiment around the turnaround story. Read More.
• Positive Sentiment: Other insiders (including director Robert Holmes Swan) also bought shares, adding to the pattern of insider accumulation that traders often view as bullish. Read More.
• Positive Sentiment: Several analysts maintain buy/overweight views and the median price target sits above current levels, giving additional upside if execution and margins improve. Read More.
• Neutral Sentiment: U.S. futures and broader market tone are mixed to negative today, so macro headwinds could limit follow‑through despite the insider buying. Read More.
• Neutral Sentiment: Nike’s strategic “Sport Offense” initiative aims to rebuild brand heat and speed product cycles, but it will take time to translate into consistent top‑line and margin gains. Read More.
• Negative Sentiment: Q2 2026 results were mixed: revenue was roughly flat (+0.6% YoY) while EPS declined materially (~32%), and operating cash flow pulled back — a reminder that near‑term earnings risk remains. Read More.
• Negative Sentiment: Analysts caution that a North America recovery alone may not justify a sustained rally; Nike needs broader international momentum and margin improvement to lift valuation. Read More.
• Negative Sentiment: The stock has underperformed this year (material decline in 2025), so sentiment can flip quickly if subsequent quarters don’t show progress. Read More.

Analyst Ratings Changes

NKE has been the topic of several analyst reports. Argus reduced their price target on NIKE from $85.00 to $70.00 in a report on Tuesday, December 23rd. Raymond James Financial reiterated a “market perform” rating on shares of NIKE in a report on Monday, December 15th. Weiss Ratings downgraded shares of NIKE from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Monday. Piper Sandler set a $75.00 price objective on shares of NIKE and gave the stock an “overweight” rating in a research report on Friday, December 19th. Finally, Royal Bank Of Canada reaffirmed an “outperform” rating on shares of NIKE in a research report on Friday, October 10th. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, nine have issued a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $75.84.

Insider Activity at NIKE

In other news, Director Jorgen Vig Knudstorp acquired 16,150 shares of the business’s stock in a transaction dated Friday, November 7th. The shares were bought at an average cost of $62.09 per share, for a total transaction of $1,002,753.50. Following the acquisition, the director directly owned 21,388 shares in the company, valued at $1,327,980.92. This trade represents a 308.32% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Chairman Mark G. Parker sold 86,078 shares of the business’s stock in a transaction that occurred on Friday, November 14th. The stock was sold at an average price of $64.80, for a total transaction of $5,577,854.40. Following the sale, the chairman owned 647,615 shares of the company’s stock, valued at approximately $41,965,452. This represents a 11.73% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have acquired 91,229 shares of company stock worth $5,452,640. Corporate insiders own 0.80% of the company’s stock.

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).