Baosheng Media Group (NASDAQ:BAOS) versus National CineMedia (NASDAQ:NCMI) Head-To-Head Comparison

Baosheng Media Group (NASDAQ:BAOS) and National CineMedia (NASDAQ:NCMI) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, risk, valuation, analyst recommendations, institutional ownership and dividends.

Insider & Institutional Ownership

6.3% of Baosheng Media Group shares are owned by institutional investors. Comparatively, 69.5% of National CineMedia shares are owned by institutional investors. 22.6% of Baosheng Media Group shares are owned by company insiders. Comparatively, 0.3% of National CineMedia shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Analyst Ratings

This is a summary of current recommendations for Baosheng Media Group and National CineMedia, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baosheng Media Group	1	0	0	0	1.00
National CineMedia	1	3	3	0	2.29

National CineMedia has a consensus price target of $6.60, suggesting a potential upside of 69.67%. Given National CineMedia’s stronger consensus rating and higher possible upside, analysts clearly believe National CineMedia is more favorable than Baosheng Media Group.

Profitability

This table compares Baosheng Media Group and National CineMedia’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Baosheng Media Group	N/A	N/A	N/A
National CineMedia	-6.39%	-2.67%	-1.99%

Valuation & Earnings

This table compares Baosheng Media Group and National CineMedia”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baosheng Media Group	$620,000.00	N/A	-$26.87 million	N/A	N/A
National CineMedia	$236.30 million	1.54	-$22.30 million	($0.15)	-25.93

National CineMedia has higher revenue and earnings than Baosheng Media Group.

Volatility & Risk

Baosheng Media Group has a beta of 1.55, suggesting that its share price is 55% more volatile than the S&P 500. Comparatively, National CineMedia has a beta of 1.36, suggesting that its share price is 36% more volatile than the S&P 500.

Summary

National CineMedia beats Baosheng Media Group on 6 of the 11 factors compared between the two stocks.

About Baosheng Media Group

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.

About National CineMedia

National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells online and mobile advertising through its Noovie Audience Accelerator product across a suite of Noovie digital properties, such as Name That Movie and Noovie Trivia app to reach entertainment audiences beyond the theater. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.