Harley-Davidson (NYSE:HOG) Sets New 12-Month Low – Should You Sell?

Harley-Davidson, Inc. (NYSE:HOG)’s stock price reached a new 52-week low during trading on Wednesday . The company traded as low as $20.42 and last traded at $20.4470, with a volume of 1297573 shares traded. The stock had previously closed at $20.82.

Wall Street Analysts Forecast Growth

A number of research firms recently commented on HOG. Loop Capital initiated coverage on Harley-Davidson in a research report on Tuesday, November 25th. They set a “hold” rating and a $21.00 price objective for the company. DA Davidson reduced their target price on shares of Harley-Davidson from $34.00 to $30.00 and set a “buy” rating for the company in a report on Monday, November 10th. Zacks Research upgraded shares of Harley-Davidson from a “strong sell” rating to a “hold” rating in a research note on Wednesday, November 26th. Weiss Ratings raised Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Wednesday, October 8th. Finally, Morgan Stanley decreased their price target on shares of Harley-Davidson from $25.00 to $21.00 and set an “underweight” rating on the stock in a research note on Wednesday, November 19th. Two analysts have rated the stock with a Buy rating, six have issued a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, Harley-Davidson has a consensus rating of “Hold” and an average target price of $27.88.

Harley-Davidson Stock Down 1.5%

The company has a debt-to-equity ratio of 0.88, a current ratio of 2.51 and a quick ratio of 2.36. The company has a market capitalization of $2.42 billion, a PE ratio of 4.98, a P/E/G ratio of 0.27 and a beta of 1.33. The business’s 50 day simple moving average is $23.58 and its 200 day simple moving average is $25.49.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings data on Tuesday, November 4th. The company reported $3.10 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.38 by $1.72. Harley-Davidson had a return on equity of 15.19% and a net margin of 11.37%.The firm had revenue of $1.34 billion during the quarter, compared to the consensus estimate of $1.01 billion. As a group, analysts anticipate that Harley-Davidson, Inc. will post 3.44 earnings per share for the current fiscal year.

Harley-Davidson Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Monday, December 22nd. Investors of record on Tuesday, December 9th were issued a $0.18 dividend. The ex-dividend date was Tuesday, December 9th. This represents a $0.72 dividend on an annualized basis and a dividend yield of 3.5%. Harley-Davidson’s payout ratio is 17.48%.

Hedge Funds Weigh In On Harley-Davidson

Several hedge funds and other institutional investors have recently added to or reduced their stakes in HOG. EverSource Wealth Advisors LLC increased its stake in shares of Harley-Davidson by 139.0% during the third quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock worth $26,000 after buying an additional 549 shares during the period. UMB Bank n.a. lifted its stake in Harley-Davidson by 68.3% in the second quarter. UMB Bank n.a. now owns 2,198 shares of the company’s stock worth $52,000 after acquiring an additional 892 shares during the last quarter. Geneos Wealth Management Inc. grew its holdings in Harley-Davidson by 153.8% during the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after acquiring an additional 1,278 shares in the last quarter. State of Wyoming purchased a new stake in shares of Harley-Davidson in the 1st quarter valued at approximately $54,000. Finally, Hilltop National Bank acquired a new stake in shares of Harley-Davidson in the 2nd quarter valued at $65,000. Hedge funds and other institutional investors own 85.10% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.