S4 Capital (LON:SFOR) Trading Up 7.4% – Here’s What Happened

Shares of S4 Capital plc (LON:SFOR) shot up 7.4% during trading on Wednesday . The stock traded as high as GBX 20.86 and last traded at GBX 20.40. 3,017,000 shares were traded during mid-day trading, an increase of 12% from the average session volume of 2,688,764 shares. The stock had previously closed at GBX 19.

S4 Capital News Roundup

Here are the key news stories impacting S4 Capital this week:

• Positive Sentiment: Higher intraday buying and volume above the stock’s average suggest renewed buyer interest and short-term momentum that may support further upside. S4 Capital (LON:SFOR) Trading 7.4% Higher – Should You Buy?
• Neutral Sentiment: The report is primarily a market snapshot rather than company-specific news — it summarizes market price, volume and standard metrics (market cap ~£135m, liquidity and moving averages), so the move appears driven by market flows rather than a corporate catalyst. S4 Capital (LON:SFOR) Trading 7.4% Higher – Should You Buy?
• Negative Sentiment: Fundamentals flagged in the piece raise caution: negative PE (loss-making), a high reported debt-to-equity ratio and the 200‑day moving average sits above the current price — all signs of elevated risk and a longer-term downtrend versus the 12‑month high. These factors argue for due diligence before buying. S4 Capital (LON:SFOR) Trading 7.4% Higher – Should You Buy?

Analyst Upgrades and Downgrades

A number of equities analysts have recently issued reports on the stock. Jefferies Financial Group dropped their price objective on shares of S4 Capital from GBX 40 to GBX 38 and set a “buy” rating for the company in a research note on Wednesday, November 26th. Deutsche Bank Aktiengesellschaft lowered their target price on shares of S4 Capital from GBX 26 to GBX 24 and set a “hold” rating on the stock in a research note on Monday, November 24th. Finally, Peel Hunt restated a “hold” rating and set a GBX 25 price target on shares of S4 Capital in a research note on Monday, November 24th. One research analyst has rated the stock with a Buy rating and two have issued a Hold rating to the stock. According to data from MarketBeat, the stock has a consensus rating of “Hold” and an average target price of GBX 29.

S4 Capital Price Performance

The company’s 50 day moving average price is GBX 18.74 and its 200 day moving average price is GBX 21.43. The company has a debt-to-equity ratio of 37.08, a quick ratio of 1.05 and a current ratio of 1.28. The company has a market cap of £135.25 million, a price-to-earnings ratio of -0.43, a P/E/G ratio of 1.11 and a beta of 1.05.

S4 Capital Company Profile

S4 Capital plc, together with its subsidiaries, operates as a digital advertising and marketing services company in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It operates through three segments: Content, Data & Digital Media, and Technology Services. The company offers contents, campaigns, and assets for paid, social, and earned media, such as digital platforms and apps, as well as brand activations. In addition, it provides campaign management analytics, creative production and ad serving, platform and systems integration and transition, and training and education services.