Steven Yi Sells 8,000 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 8,000 shares of the firm’s stock in a transaction dated Monday, December 29th. The stock was sold at an average price of $12.65, for a total value of $101,200.00. Following the completion of the transaction, the insider owned 2,847,330 shares of the company’s stock, valued at approximately $36,018,724.50. This represents a 0.28% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink.

Steven Yi also recently made the following trade(s):

• On Wednesday, December 31st, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.94, for a total value of $103,520.00.
• On Wednesday, December 24th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.67, for a total transaction of $101,360.00.
• On Monday, December 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.86, for a total transaction of $102,880.00.
• On Wednesday, December 17th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.82, for a total transaction of $102,560.00.
• On Monday, December 15th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.88, for a total transaction of $103,040.00.
• On Wednesday, December 10th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $13.50, for a total transaction of $108,000.00.
• On Monday, December 8th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $13.07, for a total transaction of $104,560.00.
• On Wednesday, December 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $13.37, for a total value of $106,960.00.
• On Monday, December 1st, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.60, for a total value of $100,800.00.
• On Wednesday, November 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.48, for a total value of $99,840.00.

MediaAlpha Stock Down 0.4%

NYSE:MAX opened at $12.98 on Friday. The stock has a market cap of $845.91 million, a P/E ratio of -432.52 and a beta of 1.20. The business’s 50-day moving average price is $12.67 and its two-hundred day moving average price is $11.57. MediaAlpha, Inc. has a twelve month low of $7.33 and a twelve month high of $13.92.

MediaAlpha (NYSE:MAX) last posted its quarterly earnings data on Wednesday, October 29th. The company reported $0.26 earnings per share for the quarter, topping the consensus estimate of $0.21 by $0.05. The company had revenue of $306.51 million for the quarter, compared to analysts’ expectations of $283.30 million. MediaAlpha had a negative net margin of 0.10% and a negative return on equity of 71.02%. MediaAlpha’s revenue for the quarter was up 18.3% compared to the same quarter last year. During the same period in the prior year, the business earned $0.17 earnings per share. On average, equities research analysts expect that MediaAlpha, Inc. will post 0.48 EPS for the current fiscal year.

Wall Street Analyst Weigh In

Several research analysts recently issued reports on the stock. Weiss Ratings reiterated a “sell (d)” rating on shares of MediaAlpha in a research report on Monday. Wall Street Zen raised MediaAlpha from a “hold” rating to a “strong-buy” rating in a research note on Saturday, November 1st. JPMorgan Chase & Co. increased their price objective on MediaAlpha from $14.00 to $15.00 and gave the company an “overweight” rating in a research report on Thursday, October 30th. The Goldman Sachs Group set a $13.50 price objective on MediaAlpha in a report on Friday, October 31st. Finally, Canaccord Genuity Group reaffirmed a “buy” rating and issued a $15.00 target price on shares of MediaAlpha in a research note on Thursday, October 30th. One analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating, one has given a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, MediaAlpha has a consensus rating of “Moderate Buy” and a consensus target price of $17.25.

MediaAlpha News Roundup

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Brokerage sentiment remains supportive — sell‑side coverage averages a “Moderate Buy,” with several firms raising targets and upgrading the name. That analyst momentum can underpin demand and is a positive driver for the stock. MediaAlpha Receives Moderate Buy Rating
• Positive Sentiment: Institutional buying: multiple funds have recently increased holdings (notably JPMorgan, Jacobs Levy and others), leaving institutions owning ~64% of shares — institutional accumulation can provide stability and lift over time. Institutional Holdings Summary
• Neutral Sentiment: Ticker noise: an unrelated press release for “MAX Power” (a different company) circulated under the MAX ticker, which may generate short‑term volume or confusion but does not affect MediaAlpha fundamentals. Investors should ignore that item for MAX fundamental analysis. MAX Power Press Release
• Negative Sentiment: Insider selling: Director/insider Steven Yi sold multiple tranches of stock in December (most recently 8,000 shares on Dec. 29 and again on Dec. 31), a recurring pattern of sales that—while small relative to his total stake (~0.28% reductions)—can be read negatively by the market and add selling pressure. SEC filing: Steven Yi Form 4
• Negative Sentiment: Director selling: Eugene Nonko sold several lots in late December (multiple sales at ~$12.65–$12.93), each trimming ~0.4–0.5% of his stake. Combined director sales amplify negative sentiment, especially given the stock’s recent price level. SEC filing: Eugene Nonko Form 4

Hedge Funds Weigh In On MediaAlpha

A number of large investors have recently bought and sold shares of MAX. Quarry LP lifted its position in MediaAlpha by 43.3% in the third quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after purchasing an additional 1,234 shares during the last quarter. Tower Research Capital LLC TRC grew its holdings in shares of MediaAlpha by 28.0% in the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after purchasing an additional 1,213 shares during the last quarter. Raymond James Financial Inc. purchased a new position in shares of MediaAlpha in the second quarter worth $62,000. Semanteon Capital Management LP bought a new stake in MediaAlpha during the 2nd quarter valued at $110,000. Finally, Pallas Capital Advisors LLC bought a new stake in MediaAlpha during the 2nd quarter valued at $111,000. 64.39% of the stock is owned by hedge funds and other institutional investors.

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.