Amazon.com, Inc. $AMZN Shares Acquired by Apella Capital LLC

Apella Capital LLC lifted its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 5.9% in the 3rd quarter, according to the company in its most recent Form 13F filing with the SEC. The fund owned 39,519 shares of the e-commerce giant’s stock after purchasing an additional 2,206 shares during the quarter. Apella Capital LLC’s holdings in Amazon.com were worth $8,476,000 at the end of the most recent reporting period.

A number of other institutional investors have also recently added to or reduced their stakes in AMZN. Carderock Capital Management Inc. acquired a new position in shares of Amazon.com during the 2nd quarter valued at about $27,000. Maryland Capital Advisors Inc. increased its position in Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 95 shares during the last quarter. Ryan Investment Management Inc. purchased a new position in Amazon.com during the second quarter worth about $48,000. Cooksen Wealth LLC boosted its holdings in Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares during the last quarter. Finally, Access Investment Management LLC purchased a new stake in shares of Amazon.com in the 2nd quarter valued at approximately $74,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Insider Activity

In other Amazon.com news, CEO Douglas J. Herrington sold 22,000 shares of the company’s stock in a transaction dated Friday, October 31st. The stock was sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the sale, the chief executive officer owned 493,507 shares in the company, valued at $123,391,555.21. This represents a 4.27% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction dated Thursday, November 20th. The shares were sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director directly owned 26,148 shares in the company, valued at $5,925,398.28. This represents a 4.52% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 79,734 shares of company stock worth $18,534,017 over the last three months. Company insiders own 10.80% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Alexa+ moves to the web and CES product updates massively raise Amazon’s AI playbook — a browser-based Alexa and fresh Fire TV / Bee device announcements increase addressable user engagement, which can drive AWS usage, advertising monetization and platform stickiness. Amazon lets some users chat with Alexa+ on the web in bid to take on ChatGPT
• Positive Sentiment: Analysts are lifting targets and becoming more bullish: Jefferies and other firms have raised price targets and many analysts revised estimates higher after Q4, signaling potential upside from reaccelerating AWS growth and AI monetization. This institutional re-rating supports buying flows. Jefferies Top Analyst Boosts Price Targets on Amazon and Alphabet Stocks
• Positive Sentiment: Research suggesting AI shopping tools and agentic features could add material revenue — analysts and boutiques highlight multi‑billion dollar upside from AI-driven shopping, recommendations and automation that expand margins over time. That underpins the bullish medium‑term thesis. AI shopping tools could add $31 billion revenue by 2028
• Neutral Sentiment: Retail investor interest remains strong — Amazon tops retail polls and is featured on several “stocks to own” lists, which can support retail inflows but isn’t a fundamental catalyst by itself. 5 Stocks Retail Investors Are Betting on for 2026
• Neutral Sentiment: Jeff Bezos’ 2025 stock sales (~$5.7B) drew headlines — large insider sales can spook some investors even if they’re often for diversification or other personal reasons; monitor for any pattern of incremental insider selling. Jeff Bezos Sold $5.7 Billion of Amazon Stock in 2025
• Neutral Sentiment: Regional and policy items (e.g., Chinese e‑commerce tax pressure, Brazilian conservation pact news) are background risks for global marketplace operations but are not immediate company earnings shocks. Stay aware of regulatory and macro developments in key markets. Chinese eCommerce Sellers Say New Tax ‘Will Kill Us’
• Negative Sentiment: Legal risk: a U.S. judge denied Amazon’s bid to dismiss a consumer price‑gouging class action tied to the pandemic — this keeps the case alive and raises potential litigation costs, damages exposure and reputational risk. Investors will watch any developments and potential settlements. Amazon must face price gouging lawsuit, US judge rules

Amazon.com Price Performance

Amazon.com stock opened at $233.06 on Tuesday. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. Amazon.com, Inc. has a 52-week low of $161.38 and a 52-week high of $258.60. The firm has a market cap of $2.49 trillion, a PE ratio of 32.92, a price-to-earnings-growth ratio of 1.42 and a beta of 1.37. The company’s 50 day moving average is $232.23 and its two-hundred day moving average is $227.01.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. During the same quarter in the previous year, the firm posted $1.43 earnings per share. The company’s quarterly revenue was up 13.4% compared to the same quarter last year. On average, research analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

A number of equities research analysts have commented on the company. Bank of America lifted their target price on Amazon.com from $272.00 to $303.00 and gave the company a “buy” rating in a research report on Wednesday, December 3rd. Barclays reaffirmed an “overweight” rating and issued a $300.00 target price (up previously from $275.00) on shares of Amazon.com in a research report on Friday, October 31st. Daiwa Capital Markets increased their target price on shares of Amazon.com from $254.00 to $300.00 and gave the stock a “buy” rating in a research note on Tuesday, November 11th. Cantor Fitzgerald reissued an “overweight” rating on shares of Amazon.com in a research note on Wednesday, December 3rd. Finally, Raymond James Financial upped their price objective on shares of Amazon.com from $230.00 to $275.00 and gave the stock an “outperform” rating in a report on Friday, October 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $296.21.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.