Pursuit Attractions and Hospitality (NYSE:PRSU) and Viking (NYSE:VIK) Financial Analysis

Viking (NYSE:VIK) and Pursuit Attractions and Hospitality (NYSE:PRSU) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, risk, institutional ownership, profitability, valuation and earnings.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Viking and Pursuit Attractions and Hospitality, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viking	1	5	11	0	2.59
Pursuit Attractions and Hospitality	0	1	3	1	3.00

Viking currently has a consensus price target of $66.00, indicating a potential downside of 8.88%. Pursuit Attractions and Hospitality has a consensus price target of $34.00, indicating a potential downside of 0.31%. Given Pursuit Attractions and Hospitality’s stronger consensus rating and higher possible upside, analysts clearly believe Pursuit Attractions and Hospitality is more favorable than Viking.

Profitability

This table compares Viking and Pursuit Attractions and Hospitality’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viking	15.53%	716.92%	9.82%
Pursuit Attractions and Hospitality	82.54%	17.61%	12.43%

Institutional and Insider Ownership

98.8% of Viking shares are owned by institutional investors. Comparatively, 89.9% of Pursuit Attractions and Hospitality shares are owned by institutional investors. 4.1% of Pursuit Attractions and Hospitality shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Risk and Volatility

Viking has a beta of 2.07, meaning that its share price is 107% more volatile than the S&P 500. Comparatively, Pursuit Attractions and Hospitality has a beta of 1.46, meaning that its share price is 46% more volatile than the S&P 500.

Valuation & Earnings

This table compares Viking and Pursuit Attractions and Hospitality”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viking	$5.33 billion	6.02	$152.33 million	$2.14	33.85
Pursuit Attractions and Hospitality	$366.49 million	2.63	$368.54 million	$12.50	2.73

Pursuit Attractions and Hospitality has lower revenue, but higher earnings than Viking. Pursuit Attractions and Hospitality is trading at a lower price-to-earnings ratio than Viking, indicating that it is currently the more affordable of the two stocks.

Summary

Pursuit Attractions and Hospitality beats Viking on 8 of the 15 factors compared between the two stocks.

About Viking

Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.

About Pursuit Attractions and Hospitality

Pursuit Attractions & Hospitality, Inc. engages in the provision of hospitality and leisure activities, experiential marketing, and live events. It operates through the following segments: Pursuit, Spiro, and GES Exhibitions. The Pursuit segment provides travel experiences that include recreational attractions, unique hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. The Spiro segment is an experiential marketing agency that partners with brands around the world to manage and elevate their global experiential marketing activities. The GES Exhibitions segment is a global exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows. The company was founded in 1926 and is headquartered in Denver, CO.