Marathon Asset Management Ltd Trims Stock Holdings in Amazon.com, Inc. $AMZN

Marathon Asset Management Ltd reduced its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 16.4% in the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 517,446 shares of the e-commerce giant’s stock after selling 101,506 shares during the period. Amazon.com accounts for about 4.2% of Marathon Asset Management Ltd’s investment portfolio, making the stock its 2nd biggest holding. Marathon Asset Management Ltd’s holdings in Amazon.com were worth $113,562,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other institutional investors and hedge funds have also made changes to their positions in AMZN. Barlow Wealth Partners Inc. boosted its stake in Amazon.com by 0.4% during the 2nd quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock valued at $2,763,000 after purchasing an additional 44 shares during the period. Ridgecrest Wealth Partners LLC raised its holdings in shares of Amazon.com by 0.5% during the second quarter. Ridgecrest Wealth Partners LLC now owns 8,399 shares of the e-commerce giant’s stock valued at $1,843,000 after buying an additional 45 shares during the last quarter. Probity Advisors Inc. boosted its position in shares of Amazon.com by 0.4% during the second quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock worth $2,667,000 after buying an additional 45 shares during the period. IMPACTfolio LLC grew its holdings in Amazon.com by 3.8% in the 3rd quarter. IMPACTfolio LLC now owns 1,225 shares of the e-commerce giant’s stock worth $269,000 after buying an additional 45 shares in the last quarter. Finally, Union Savings Bank increased its position in Amazon.com by 0.4% in the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock valued at $2,510,000 after acquiring an additional 45 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS wins and enterprise AI deals bolster growth visibility — AUMOVIO picked AWS as its preferred cloud to accelerate autonomous-vehicle development, highlighting continued enterprise demand for AWS AI/cloud services. Autonomous Vehicle Developer AUMOVIO to Use AWS Cloud and AI Capabilities
• Positive Sentiment: Alexa+ web push intensifies AI competition and monetization paths — Amazon launched browser-based Alexa+ (Alexa.com) to compete with ChatGPT/Gemini, expanding AI reach beyond devices and supporting the narrative of higher future engagement and ad/commerce monetization. Amazon lets some users chat with Alexa+ on the web in bid to take on ChatGPT
• Positive Sentiment: Analyst upgrades and price-target lifts reinforce upside — Jefferies and other sell‑side calls have raised targets/ratings on AMZN, reflecting confidence in AWS reacceleration, ad growth and AI monetization which supports the rally. AMZN, GOOGL: Jefferies Top Analyst Boosts Price Targets on Amazon and Alphabet Stocks
• Positive Sentiment: Ads and cloud momentum cited as core bull case — Coverage and commentary highlight Amazon’s ad business closing gaps with peers and AWS reacceleration as primary profit drivers, supporting multiple expansion. Why These 3 Mega-Caps Could Still Surprise Investors in 2026
• Neutral Sentiment: New product launches and partner ecosystem updates — Third‑party tools (atom11 Ads copilot) and integrations (TomTom/Alexa in‑vehicle work, Zenity on AWS Marketplace) expand the ecosystem but are incremental to core revenue today. atom11 Launches Neo, Award-Winning Amazon Ads Copilot for Amazon Sellers
• Neutral Sentiment: Ring expands into commercial surveillance — New Ring trailers for parking lots can add revenue but raise privacy/regulatory considerations; impact is modest vs. AWS/ads. Amazon’s Ring Unit Debuts Surveillance Trailers for Parking Lots
• Negative Sentiment: Merchant backlash over AI shopping tool (Shop Direct) raises operational and reputational risk — Some retailers say Amazon scraped listings and listed their products without permission, creating potential reseller friction or regulatory scrutiny for the new shopping agents. Amazon’s AI shopping tool sparks backlash from online retailers that didn’t want websites scraped
• Negative Sentiment: Large FTC settlement payout underway — Amazon is distributing checks as part of a reported $2.5 billion FTC settlement, a material cash outflow and negative near-term headline. Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here’s who qualifies and how to get paid
• Negative Sentiment: Price‑gouging lawsuit allowed to proceed — A federal judge denied Amazon’s motion to dismiss a COVID-era price‑gouging suit; continued litigation adds legal risk and potential liabilities. Amazon must face price gouging lawsuit, US judge rules

Amazon.com Stock Up 3.4%

Shares of NASDAQ:AMZN opened at $240.95 on Wednesday. The firm has a 50 day simple moving average of $232.46 and a 200 day simple moving average of $227.23. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The company has a market cap of $2.58 trillion, a PE ratio of 34.03, a price-to-earnings-growth ratio of 1.46 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company had revenue of $180.17 billion for the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter in the previous year, the business posted $1.43 EPS. The business’s revenue for the quarter was up 13.4% on a year-over-year basis. As a group, research analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Insider Transactions at Amazon.com

In related news, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the sale, the chief executive officer directly owned 6,273 shares in the company, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the transaction, the director directly owned 26,148 shares in the company, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 79,734 shares of company stock valued at $18,534,017 in the last ninety days. 10.80% of the stock is currently owned by insiders.

Wall Street Analysts Forecast Growth

Several research analysts have recently issued reports on AMZN shares. BNP Paribas Exane began coverage on Amazon.com in a research note on Monday, November 24th. They issued an “outperform” rating for the company. China Renaissance upped their price objective on shares of Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a report on Monday, November 3rd. Susquehanna set a $300.00 target price on shares of Amazon.com and gave the company a “positive” rating in a research note on Friday, October 31st. Rothschild & Co Redburn restated a “neutral” rating and set a $250.00 price target on shares of Amazon.com in a research report on Tuesday, November 18th. Finally, Sanford C. Bernstein set a $300.00 price objective on shares of Amazon.com and gave the company an “outperform” rating in a report on Friday, October 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $296.21.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.