Sohu.com (NASDAQ:SOHU) Stock Price Passes Above 200-Day Moving Average – Time to Sell?

Shares of Sohu.com Inc. (NASDAQ:SOHU) crossed above its two hundred day moving average during trading on Tuesday . The stock has a two hundred day moving average of $15.08 and traded as high as $16.61. Sohu.com shares last traded at $16.52, with a volume of 64,770 shares traded.

Key Sohu.com News

Here are the key news stories impacting Sohu.com this week:

• Positive Sentiment: Active, high-interest sports coverage (Italy Serie A preview) can drive pageviews and ad revenue — Juventus vs. Sassuolo preview. Read More.
• Positive Sentiment: Live Premier League coverage (West Ham vs. Nottingham Forest) targets large English-speaking/football audiences — potential traffic spike. Read More.
• Positive Sentiment: Tech/AI content from CES (Nvidia’s “Vera Rubin” platform) is likely to attract a higher-value, tech-savvy readership and advertisers. Read More.
• Positive Sentiment: Global-interest features (FIFA World Cup 2026 trophy tour in Egypt) can generate broad international traffic and boost ad monetization. Read More.
• Neutral Sentiment: High-profile entertainment/celebrity items (Nicole Kidman divorce) can lift short-term pageviews but are less likely to change long-term advertiser commitments. Read More.
• Neutral Sentiment: Industry/enterprise-focused content (2026 Resilience Report on budget management systems) may support niche B2B audience growth but has limited immediate ad upside. Read More.

Wall Street Analysts Forecast Growth

A number of research firms have recently commented on SOHU. Citigroup reiterated a “buy” rating on shares of Sohu.com in a report on Monday, November 17th. Jefferies Financial Group increased their price target on shares of Sohu.com from $18.00 to $20.00 and gave the company a “buy” rating in a research note on Monday, November 17th. Weiss Ratings reissued a “hold (c)” rating on shares of Sohu.com in a report on Wednesday, October 8th. Finally, Wall Street Zen upgraded shares of Sohu.com from a “hold” rating to a “buy” rating in a report on Saturday, November 22nd. Two research analysts have rated the stock with a Buy rating and one has issued a Hold rating to the stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average price target of $20.00.

Sohu.com Stock Performance

The stock has a market capitalization of $496.76 million, a PE ratio of 3.30 and a beta of 0.42. The business’s 50-day moving average is $15.22 and its two-hundred day moving average is $15.08.

Sohu.com (NASDAQ:SOHU) last announced its quarterly earnings data on Monday, November 17th. The information services provider reported $0.32 earnings per share for the quarter. Sohu.com had a negative return on equity of 4.20% and a net margin of 25.92%.The company had revenue of $180.16 million for the quarter. During the same period in the prior year, the firm posted ($0.52) EPS.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Acadian Asset Management LLC grew its position in shares of Sohu.com by 47.1% in the second quarter. Acadian Asset Management LLC now owns 979,430 shares of the information services provider’s stock valued at $13,008,000 after purchasing an additional 313,572 shares during the last quarter. UBS Group AG lifted its stake in Sohu.com by 502.9% in the 3rd quarter. UBS Group AG now owns 162,315 shares of the information services provider’s stock valued at $2,537,000 after buying an additional 135,394 shares in the last quarter. Strs Ohio acquired a new stake in Sohu.com during the 1st quarter valued at $1,379,000. E Fund Management Hong Kong Co. Ltd. increased its position in Sohu.com by 71.7% during the third quarter. E Fund Management Hong Kong Co. Ltd. now owns 117,575 shares of the information services provider’s stock worth $1,838,000 after buying an additional 49,099 shares in the last quarter. Finally, American Century Companies Inc. increased its position in Sohu.com by 53.7% during the second quarter. American Century Companies Inc. now owns 100,919 shares of the information services provider’s stock worth $1,343,000 after buying an additional 35,256 shares in the last quarter. 33.02% of the stock is currently owned by institutional investors and hedge funds.

About Sohu.com

Sohu.com Inc (NASDAQ: SOHU) is a Beijing-based technology and media company that operates one of China’s earliest and most comprehensive online portals. Established in 1996 by Charles Zhang, the company provides a diverse array of internet services including news, entertainment, video streaming and UGC (user-generated content) platforms. Over the years, Sohu.com has expanded its content offerings to cover topics such as finance, sports, automotive news and lifestyle, catering primarily to users across Mainland China.

In addition to its content portal, Sohu.com is active in the online advertising market, leveraging its high-traffic websites and mobile apps to deliver targeted ads for brand marketers.