Amazon.com, Inc. $AMZN Shares Sold by Advanced Asset Management Advisors Inc

Advanced Asset Management Advisors Inc decreased its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 9.9% during the 3rd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund owned 49,215 shares of the e-commerce giant’s stock after selling 5,400 shares during the quarter. Amazon.com makes up about 2.9% of Advanced Asset Management Advisors Inc’s holdings, making the stock its 10th biggest position. Advanced Asset Management Advisors Inc’s holdings in Amazon.com were worth $10,806,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds have also modified their holdings of the business. Carderock Capital Management Inc. acquired a new stake in Amazon.com during the 2nd quarter valued at $27,000. Maryland Capital Advisors Inc. grew its holdings in shares of Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 95 shares during the last quarter. Ryan Investment Management Inc. acquired a new stake in shares of Amazon.com in the second quarter valued at $48,000. Cooksen Wealth LLC raised its holdings in shares of Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after buying an additional 47 shares during the last quarter. Finally, Access Investment Management LLC acquired a new position in Amazon.com during the 2nd quarter worth about $74,000. Institutional investors and hedge funds own 72.20% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS strength and bullish analyst notes are driving optimism — MarketBeat says Amazon “starts 2026 strong,” citing AWS growth, pre-earnings momentum, and reiterated/raised price targets from firms including Wolfe Research and Jefferies. Amazon Starts 2026 Strong—What It Could Mean for the Year
• Positive Sentiment: AWS cleared a major Options Clearing Corporation security review, and BMO raised its AMZN price target to $304 — a credibility boost for AWS with large, regulated clients and a near-term catalyst for multiple analyst upgrades. AWS Clears OCC Security Review as BMO Raises Amazon PT to $304
• Positive Sentiment: Regulatory risk eased in Europe: Reuters reports big tech, including Amazon, avoided the strictest provisions in an EU digital rule overhaul — reduces a major policy overhang for large platform stocks. Big Tech Spared Strict Rules in EU Digital Rule Overhaul
• Neutral Sentiment: Amazon’s ecosystem partnerships continue to expand (e.g., distribution or platform ties referenced in coverage such as a Roku collaboration), which can support ad and device distribution but are incremental to the AWS-led story. Roku Stock Has More Than 30% Upside, Says Evercore
• Neutral Sentiment: Amazon Business added an EcoVadis integration to surface sustainability ratings for sellers — a niche product improvement that may help B2B sales over time. Amazon Business Store Enables Sellers To Display EcoVadis Sustainability Performance
• Neutral Sentiment: Large private AI funding (Anthropic) and broader AI investment trends lift the sector — this is a market-level tailwind for AWS but not unique to Amazon. Anthropic Signs Term Sheet for $10 Billion Funding Round
• Negative Sentiment: Merchant complaints about an Amazon AI tool allegedly listing products without seller knowledge raise reputational and merchant-relations risks that could attract regulatory or platform-friction headlines. Amazon AI Tool Blindsides Merchants
• Negative Sentiment: Workplace policy stories (requests for employees to list accomplishments; new RTO monitoring) may dent morale and create negative press — usually low-impact to fundamentals but worth monitoring. Amazon Demands Proof of Productivity From Employees
• Negative Sentiment: Heavy insider selling flagged in data summaries can worry some investors about timing of executive stock moves (though many sales are routine); treat as a watch item rather than a definitive signal. Amazon Stock Opinions on AWS Growth and AI Investments (QuiverQuant)

Insider Buying and Selling at Amazon.com

In other Amazon.com news, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction that occurred on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the transaction, the director owned 26,148 shares of the company’s stock, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CEO Douglas J. Herrington sold 2,500 shares of the stock in a transaction dated Monday, December 1st. The shares were sold at an average price of $233.22, for a total transaction of $583,050.00. Following the completion of the transaction, the chief executive officer directly owned 505,934 shares in the company, valued at $117,993,927.48. The trade was a 0.49% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 79,734 shares of company stock valued at $18,534,017 in the last ninety days. Insiders own 9.70% of the company’s stock.

Amazon.com Stock Up 2.0%

NASDAQ:AMZN opened at $246.29 on Friday. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The stock has a 50-day moving average price of $233.16 and a two-hundred day moving average price of $227.46. The stock has a market cap of $2.63 trillion, a price-to-earnings ratio of 34.79, a PEG ratio of 1.52 and a beta of 1.37. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business had revenue of $180.17 billion for the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter in the previous year, the business posted $1.43 EPS. Amazon.com’s revenue for the quarter was up 13.4% on a year-over-year basis. As a group, equities analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Wall Street Analyst Weigh In

Several equities research analysts have weighed in on AMZN shares. President Capital raised their price objective on shares of Amazon.com from $280.00 to $320.00 and gave the company a “buy” rating in a research report on Tuesday, November 4th. William Blair reissued an “outperform” rating on shares of Amazon.com in a report on Monday, November 3rd. JMP Securities set a $300.00 price objective on shares of Amazon.com in a research report on Friday, October 31st. Citigroup reiterated an “overweight” rating on shares of Amazon.com in a research report on Wednesday, November 26th. Finally, Royal Bank Of Canada restated a “buy” rating and set a $300.00 target price on shares of Amazon.com in a research report on Tuesday, December 2nd. One research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have issued a Hold rating to the stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $295.23.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.