L’Oréal (EPA:OR) Stock Crosses Below 200 Day Moving Average – Here’s Why

Shares of L’Oréal S.A. (EPA:OR) passed below its 200-day moving average during trading on Thursday . The stock has a 200-day moving average of €374.11 and traded as low as €356.00. L’Oréal shares last traded at €356.00, with a volume of 372,000 shares.

Trending Headlines about L’Oréal

Here are the key news stories impacting L’Oréal this week:

• Positive Sentiment: Major CES product rollouts (infrared-powered flat iron/multi-styler, new LED face mask and glass-plate straighteners) reinforce L’Oréal’s tech-led product differentiation and could support premium pricing and device/connected-beauty revenue expansion. L’Oréal brings the power of infrared light to hair and skin with two breakthrough innovations at CES 2026 L’Oréal’s latest flat iron uses infrared light to make hairstyling much faster L’Oréal’s new LED face masks address all my issues with this category
• Positive Sentiment: Company emphasis on AI for personalization, R&D and marketing continues to accelerate product development and customer targeting — a structural revenue tailwind if execution continues. AI is strengthening its grip on beauty in 2026. Here’s why…
• Positive Sentiment: Strategic tie-ups with tech partners (e.g., iSMART Developments) broaden L’Oréal’s device/ecosystem capabilities and could open licensing or co-development revenue streams. iSMART Developments Ltd Announces Strategic Partnership with L’Oréal Groupe
• Neutral Sentiment: Vichy Laboratoires signed Emily DiDonato as an ambassador — useful for targeted brand marketing but unlikely to materially move near-term sales at the corporate level. Vichy Laboratoires signs model and wellness advocate Emily DiDonato as ambassador
• Neutral Sentiment: PR and fashion coverage (e.g., Kendall Jenner mentions) and industry show mentions (Amorepacific & L’Oréal at CES) boost brand visibility but have limited direct financial impact short-term. Kendall Jenner’s Suit Look Is a ‘New Year New Me’ Vibe Amorepacific and L’Oréal among brands taking beauty into the future at CES
• Negative Sentiment: L’Oréal priced a €1.75 billion triple-tranche bond — increases reported debt levels and could concern some investors about leverage or near-term cash allocation, even if proceeds fund refinancing or investment. L’Oréal successfully prices a 1.750 billion euro triple tranche bond

L’Oréal Trading Up 1.9%

The company’s 50-day moving average is €365.06 and its 200-day moving average is €374.11.

About L’Oréal

L'Oréal SA, through its subsidiaries, manufactures and sells cosmetic products for women and men worldwide. The company operates through four divisions: Consumer Products, L'oréal Luxe, Professional Products, and Dermatological Beauty. It offers skincare, make-up, hair colourants, haircare, perfumes, and hygiene products. The company provides its products under the L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Stylenanda, Essie, Dark & Lovely, Mixa, Magic Mask, Niley, Lancôme, Yves Saint Laurent, Armani, Kiehl's Since 1851, Helena Rubinstein, Biotherm, Shu Uemura, IT Cosmetics, Ralph Lauren Fragrance, Urban Decay, Mugler, Valentino, Viktor&Rolf, Azzaro, Prada, Cacharel, Maison Margela Fragrance, Diesel, Yue Sai, Atelier Colonge, Carita, Takami, Aesop, L'Oréal Professionnel Paris, Kérastase, Redken, Matrix, Pureology, Pulp Riot, La Roche-Posay, Vichy, CeraVe, SkinCeuticals, and Skinbetter Science brands.