Gaia (NASDAQ:GAIA – Get Free Report) and Entravision Communications (NYSE:EVC – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, profitability, dividends, risk and earnings.
Analyst Ratings
This is a breakdown of current ratings and target prices for Gaia and Entravision Communications, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Gaia | 1 | 0 | 1 | 1 | 2.67 |
| Entravision Communications | 1 | 0 | 0 | 0 | 1.00 |
Gaia currently has a consensus price target of $9.00, suggesting a potential upside of 147.93%. Given Gaia’s stronger consensus rating and higher probable upside, research analysts plainly believe Gaia is more favorable than Entravision Communications.
Volatility and Risk
Insider and Institutional Ownership
40.5% of Gaia shares are held by institutional investors. Comparatively, 69.5% of Entravision Communications shares are held by institutional investors. 28.6% of Gaia shares are held by insiders. Comparatively, 8.3% of Entravision Communications shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares Gaia and Entravision Communications’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Gaia | -4.87% | -4.80% | -3.22% |
| Entravision Communications | -27.92% | -66.12% | -15.43% |
Earnings & Valuation
This table compares Gaia and Entravision Communications”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Gaia | $90.36 million | 1.01 | -$5.23 million | ($0.19) | -19.11 |
| Entravision Communications | $364.95 million | 0.77 | -$148.91 million | ($1.30) | -2.37 |
Gaia has higher earnings, but lower revenue than Entravision Communications. Gaia is trading at a lower price-to-earnings ratio than Entravision Communications, indicating that it is currently the more affordable of the two stocks.
Summary
Gaia beats Entravision Communications on 11 of the 15 factors compared between the two stocks.
About Gaia
Gaia, Inc. operates a digital video subscription service and online community for underserved member base in the United States, Canada, Australia, and internationally. The company has a digital content library with various titles in Spanish, German, and French languages available to its subscribers on internet connected devices. Its network includes Yoga channel, which provides access to streaming yoga, Eastern arts, and other movement based classes; Transformation channel that offers content in the areas of spiritual growth, personal development, and expanded consciousness; Alternative Healing channel, which features content focused on food and nutrition, holistic healing, alternative and integrative medicines, and longevity; and Seeking Truth channel that provides access to interviews and presentations in the ancient wisdom and metaphysics genre. The company was formerly known as Gaiam, Inc. and changed its name to Gaia, Inc. in July 2016. Gaia, Inc. was incorporated in 1988 and is headquartered in Louisville, Colorado.
About Entravision Communications
Entravision Communications Corporation operates as an advertising solutions, media, and technology company worldwide. The company operates through three segments: Digital, Television, and Audio. It reaches and engages Hispanics in the United States. The company's portfolio encompasses integrated end-to-end advertising solutions, including digital, television, and audio properties. It also offers a suite of end-to-end digital advertising solutions, including digital commercial partnerships services; and Smadex, a programmatic ad purchasing platform that enables advertisers to purchase advertising electronically and manage data-driven advertising campaigns through online marketplaces. In addition, the company provides a mobile growth solution, such as managed services to advertisers to reach mobile device users; and digital advertising solutions for advertisers. Further, it owns and operates TelevisaUnivision-affiliated television stations. The company operates various television stations; radio stations; and Spanish-language radio stations. Entravision Communications Corporation was founded in 1996 and is headquartered in Santa Monica, California.
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