Roku, Inc. $ROKU Shares Sold by Benjamin Edwards Inc.

Benjamin Edwards Inc. lowered its stake in shares of Roku, Inc. (NASDAQ:ROKU) by 23.3% in the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 35,351 shares of the company’s stock after selling 10,716 shares during the quarter. Benjamin Edwards Inc.’s holdings in Roku were worth $3,540,000 at the end of the most recent quarter.

A number of other large investors also recently modified their holdings of the company. Tableaux LLC acquired a new stake in Roku in the second quarter valued at approximately $1,746,000. Acadian Asset Management LLC grew its position in shares of Roku by 41.2% during the 2nd quarter. Acadian Asset Management LLC now owns 2,691,643 shares of the company’s stock valued at $236,545,000 after buying an additional 785,864 shares during the last quarter. Duquesne Family Office LLC grew its stake in Roku by 123.0% during the 2nd quarter. Duquesne Family Office LLC now owns 1,100,500 shares of the company’s stock worth $96,723,000 after buying an additional 606,900 shares during the last quarter. Ossiam bought a new stake in shares of Roku during the second quarter valued at approximately $36,035,000. Finally, Man Group plc raised its stake in shares of Roku by 379.0% during the second quarter. Man Group plc now owns 456,708 shares of the company’s stock valued at $40,140,000 after purchasing an additional 361,357 shares in the last quarter. 86.30% of the stock is currently owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

Several research firms have issued reports on ROKU. Jefferies Financial Group raised Roku from a “hold” rating to a “buy” rating and upped their price target for the company from $100.00 to $135.00 in a report on Thursday, December 11th. Needham & Company LLC reaffirmed a “buy” rating and issued a $110.00 price objective on shares of Roku in a research note on Wednesday, October 1st. Weiss Ratings reiterated a “sell (d-)” rating on shares of Roku in a report on Wednesday, October 8th. JMP Securities restated a “market outperform” rating and issued a $145.00 price target on shares of Roku in a research report on Thursday, October 2nd. Finally, Morgan Stanley set a $135.00 price objective on shares of Roku and gave the company an “overweight” rating in a research note on Tuesday, December 16th. Twenty-three research analysts have rated the stock with a Buy rating, five have issued a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, Roku has a consensus rating of “Moderate Buy” and a consensus target price of $118.12.

Insider Activity

In other Roku news, CEO Anthony J. Wood sold 50,000 shares of the firm’s stock in a transaction on Monday, November 10th. The stock was sold at an average price of $103.86, for a total value of $5,193,000.00. The sale was disclosed in a filing with the SEC, which is available at this link. Also, insider Charles Collier sold 118,088 shares of the business’s stock in a transaction on Friday, October 31st. The stock was sold at an average price of $115.00, for a total transaction of $13,580,120.00. Following the sale, the insider directly owned 200 shares in the company, valued at approximately $23,000. The trade was a 99.83% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 318,282 shares of company stock valued at $34,335,889 in the last 90 days. 13.98% of the stock is owned by corporate insiders.

Roku News Roundup

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Evercore upgraded ROKU to Outperform and said the stock can rise roughly 31%, highlighting stronger monetization and upside from ad & subscription initiatives. This upgrade and the bullish note likely boosted investor optimism and buying interest. Roku Stock Can Rise Another 31%, Analyst Says Analyst Note on Upside
• Positive Sentiment: Roku is expanding its $3/mo ad-free channel “Howdy” beyond Roku devices, signaling a push to scale subscription revenue and compete cross-platform — a clear monetization lever investors favor. Roku’s $3 streaming service Howdy will be coming to other platforms, CEO says Roku is expanding this paid feature to more devices
• Positive Sentiment: Consensus analyst rating updated to “Moderate Buy,” reinforcing a constructive sell-side view that can support further inflows from institutional and retail investors. Roku Receives Consensus Rating of “Moderate Buy”
• Neutral Sentiment: CEO remarks covered new strategic bets (including predicting an AI‑generated hit movie within ~3 years) and reiterated product moves; these are forward‑looking but speculative and may matter more for longer-term sentiment than immediate earnings. Roku CEO Talks New $3/Month Ad-Free Streamer, Predicts First ‘100% AI-Generated Hit Movie’
• Negative Sentiment: Insider selling was reported in multiple notes and has coincided with intraday weakness in the stock; while insider sales aren’t always a signal of company health, they can trigger short-term selling pressure and amplify volatility. Roku Shares Down on Insider Selling Roku Trading Down Following Insider Selling

Roku Price Performance

NASDAQ ROKU opened at $111.17 on Friday. Roku, Inc. has a one year low of $52.43 and a one year high of $116.66. The stock’s 50-day moving average is $104.14 and its 200-day moving average is $97.27. The firm has a market cap of $16.43 billion, a P/E ratio of -555.82 and a beta of 1.95.

Roku (NASDAQ:ROKU) last announced its earnings results on Thursday, October 30th. The company reported $0.16 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.07 by $0.09. The business had revenue of $1.21 billion for the quarter, compared to analyst estimates of $1.21 billion. Roku had a negative return on equity of 1.08% and a negative net margin of 0.61%.Roku’s revenue for the quarter was up 14.0% compared to the same quarter last year. During the same quarter last year, the firm earned ($0.06) EPS. Equities analysts anticipate that Roku, Inc. will post -0.3 EPS for the current year.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.