Balance Wealth LLC Purchases 2,746 Shares of Amazon.com, Inc. $AMZN

Balance Wealth LLC lifted its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 61.9% in the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 7,179 shares of the e-commerce giant’s stock after buying an additional 2,746 shares during the quarter. Balance Wealth LLC’s holdings in Amazon.com were worth $1,576,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors have also bought and sold shares of the company. Kingstone Capital Partners Texas LLC boosted its position in shares of Amazon.com by 542,733.6% during the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock valued at $29,100,194,000 after purchasing an additional 132,616,953 shares in the last quarter. Norges Bank acquired a new position in Amazon.com in the second quarter valued at approximately $27,438,011,000. Nuveen LLC bought a new position in shares of Amazon.com during the 1st quarter worth approximately $11,674,091,000. Vanguard Group Inc. boosted its holdings in shares of Amazon.com by 2.1% during the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after buying an additional 17,447,045 shares in the last quarter. Finally, Laurel Wealth Advisors LLC grew its position in shares of Amazon.com by 22,085.8% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock worth $2,671,634,000 after buying an additional 12,122,668 shares during the period. Institutional investors and hedge funds own 72.20% of the company’s stock.

Analysts Set New Price Targets

A number of research analysts recently issued reports on the stock. JMP Securities set a $300.00 target price on shares of Amazon.com in a research report on Friday, October 31st. Susquehanna set a $300.00 price objective on shares of Amazon.com and gave the company a “positive” rating in a report on Friday, October 31st. Wolfe Research reissued an “outperform” rating and set a $275.00 price objective on shares of Amazon.com in a research report on Monday, January 5th. Benchmark raised their target price on Amazon.com from $260.00 to $295.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Finally, JPMorgan Chase & Co. reaffirmed a “buy” rating and issued a $305.00 target price on shares of Amazon.com in a research report on Friday, December 12th. One research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have assigned a Hold rating to the company’s stock. According to data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $295.23.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is preparing a Walmart‑style, 225,000 sq. ft. “big‑box” store near Chicago that would combine in‑person retail with e‑commerce fulfillment—an execution play that could broaden margins and omnichannel reach. Amazon’s latest store concept is a Walmart-style supercenter
• Positive Sentiment: Amazon Pharmacy added Novo Nordisk’s oral Wegovy pill (insurance and cash options), expanding pharmacy revenue and recurring prescription flows—a near‑term revenue and margin catalyst for the pharmacy business. Amazon Pharmacy starts offering Novo Nordisk’s Wegovy weight-loss pill
• Positive Sentiment: AWS momentum is reviving the AI narrative—analysts point to accelerating AWS revenue, a large backlog and stronger AI demand that could drive margin expansion and re‑rate the stock. Will Accelerating AWS Revenue Growth Drive AMZN Stock’s 2026 Rally?
• Positive Sentiment: Broad analyst support and higher price targets (multiple firms reiterating Outperform/Buy and lifting targets) are underpinning investor sentiment ahead of earnings. Amazon Starts 2026 Strong—What It Could Mean for the Year
• Neutral Sentiment: Television and media bullishness: high‑profile investors/commentators (e.g., Jim Cramer) are publicly optimistic about AMZN’s upside in 2026—supports momentum but is sentiment‑driven. Jim Cramer Says He Is “Looking for Amazon to Put Up Much Bigger Gains in 2026”
• Neutral Sentiment: Regulatory tail risk eased somewhat after reports the EU digital rule overhaul will not impose the strictest new measures on big tech—reduces a headline regulatory overhang. Big Tech spared strict rules in EU digital rule overhaul
• Negative Sentiment: Market noise from reports that Amazon may announce layoffs has pressured the stock at times; a formal announcement would be a near‑term negative catalyst despite potential cost savings. Amazon Stock (AMZN) Slips on Layoff Expectations
• Negative Sentiment: Significant insider selling headlines and scrutiny of employee productivity/RTO initiatives may create perception issues; heavy insider sales can be viewed unfavorably by some investors. Amazon Stock (AMZN) Opinions on AWS Growth and AI Investments (insider selling summary)
• Negative Sentiment: Merchant complaints about an Amazon AI tool creating orders without sellers’ knowledge surfaced—possible reputational/operational risk if not addressed. Amazon AI tool blindsides merchants by offering products without their knowledge

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $247.38 on Monday. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The stock has a market cap of $2.64 trillion, a PE ratio of 34.94, a price-to-earnings-growth ratio of 1.55 and a beta of 1.37. The stock’s fifty day simple moving average is $233.22 and its two-hundred day simple moving average is $227.95. Amazon.com, Inc. has a 1-year low of $161.38 and a 1-year high of $258.60.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. During the same quarter in the prior year, the business posted $1.43 EPS. The business’s revenue was up 13.4% compared to the same quarter last year. As a group, analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Insider Transactions at Amazon.com

In other Amazon.com news, Director Keith Brian Alexander sold 900 shares of Amazon.com stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $233.00, for a total transaction of $209,700.00. Following the transaction, the director owned 7,170 shares of the company’s stock, valued at $1,670,610. This trade represents a 11.15% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the transaction, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 79,734 shares of company stock worth $18,534,017. Company insiders own 10.80% of the company’s stock.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.