Fluent (NASDAQ:FLNT – Get Free Report) and Dalton Industries (OTCMKTS:UMGP – Get Free Report) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, dividends, risk, institutional ownership, valuation, profitability and analyst recommendations.
Insider and Institutional Ownership
23.3% of Fluent shares are held by institutional investors. 23.3% of Fluent shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Valuation & Earnings
This table compares Fluent and Dalton Industries”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Fluent | $254.62 million | 0.37 | -$29.28 million | ($1.15) | -2.74 |
| Dalton Industries | $30,000.00 | 96.28 | -$260,000.00 | ($0.01) | -7.85 |
Dalton Industries has lower revenue, but higher earnings than Fluent. Dalton Industries is trading at a lower price-to-earnings ratio than Fluent, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Fluent and Dalton Industries’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Fluent | -12.47% | -109.15% | -29.76% |
| Dalton Industries | N/A | N/A | N/A |
Risk & Volatility
Fluent has a beta of 0.92, suggesting that its stock price is 8% less volatile than the S&P 500. Comparatively, Dalton Industries has a beta of 0.66, suggesting that its stock price is 34% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of current ratings for Fluent and Dalton Industries, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Fluent | 0 | 1 | 0 | 0 | 2.00 |
| Dalton Industries | 0 | 0 | 0 | 0 | 0.00 |
Fluent presently has a consensus target price of $2.50, suggesting a potential downside of 20.63%. Given Fluent’s stronger consensus rating and higher probable upside, research analysts plainly believe Fluent is more favorable than Dalton Industries.
Summary
Fluent beats Dalton Industries on 7 of the 13 factors compared between the two stocks.
About Fluent
Fluent, Inc. provides data-driven digital marketing services in the United States and internationally. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to various consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.
About Dalton Industries
Universal Media Group Inc., a media company, produces and distributes media content worldwide. It produces On The Mike, a TV show that primarily include celebrity interviews, music concerts, and other events. The company was formerly known as Dalton Industries Inc. and changed its name to Universal Media Group Inc. in January 2016. Universal Media Group Inc. was founded in 1971 and is based in Boca Raton, Florida.
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